Email marketing software is a digital tool designed to streamline and automate the process of creating, managing, and sending mass email campaigns. It empowers businesses to efficiently communicate with their target audience, nurture leads, and drive customer engagement through personalized and targeted email messages.
Common features of email marketing software include drag-and-drop email editors, contact mangagement, and email automation.
Note that enterprise email marketing software is for large businesses and typically has different features and specifications compared to a small business solution.