A Customer Data Platform (CDP) is a type of software that unifies customer data from various sources into a single, centralized database. This consolidated view of customer information allows businesses to gain deeper insights into their customers' behaviors, preferences, and interactions across different channels.
CDPs give companies a unified customer review by consolidating data from websites, mobile apps, social media, CRM systems, and more. This makes it easier for businesses to personalize the customer experience, improve efficiency, and make data-driven decisions.