Behavioral targeting is a marketing technique that uses information about how people use the internet to improve advertising campaigns. It involves collecting data on a user's browsing habits, such as search terms, websites visited, and purchases, to display relevant ads and offers.
To implement behavioral targeting, you'll need tools such as cookies to track user behavior on your website (e.g. pages visited, time spent, products viewed). You can then use this data to create customer segments and run targeted marketing campaigns.