What is SMS marketing software?

SMS marketing software (also called an SMS marketing platform, an SMS marketing service or a text marketing software) is a tool that allows businesses to send promotional or transactional text messages to customers at scale. It includes features like campaign creation, audience segmentation, marketing automation, and analytics. Brevo's SMS marketing software lets you coordinate text campaigns with email and WhatsApp from one unified platform.

How can I do SMS marketing?

Start by choosing an SMS marketing platform and building your subscriber list through opt-in forms, QR codes, or keyword campaigns (e.g., "Text JOIN to 12345"). Create your first campaign, segment your audience for better targeting, and send. Track results and optimize based on what works.

Does SMS marketing still work?

Absolutely. SMS cuts through the noise and reaches customers instantly on the device they check constantly, making it one of the most effective marketing channels available. When combined with smart targeting and personalization, SMS drives high customer engagement, conversions, and ROI.

How much does SMS marketing cost?

Brevo uses pay-as-you-go pricing—you only pay for the SMS messages you send. Prices start at $0.0109 per message credit in the US and vary by country. There are no monthly minimums, contracts, or expiration dates. You can add SMS to any Brevo plan, including our free plan.

Why choose Brevo's SMS marketing platform?

Brevo combines SMS, email, WhatsApp, and CRM so you can manage multichannel campaigns and customer data from one dashboard. Our SMS marketing software includes powerful marketing automation, advanced segmentation, and integrations with platforms like Shopify, Salesforce, and HubSpot. Brevo supports small businesses as well as high-volume senders with flexible pay-as-you-go pricing.

Can I send MMS (picture messages)?

Yes, Brevo supports MMS messaging in the US for users who have registered for a toll-free number via Telenyx. You can send images, GIFs, and media files to make your campaigns more engaging.

Do I need technical knowledge to use SMS marketing software?

No. Brevo’s SMS marketing service is designed for marketers. Our drag-and-drop campaign builder lets you create and send SMS campaigns in minutes—no coding required.

Can I automate SMS marketing campaigns?

Absolutely. Set up automated workflows triggered by customer actions like sign-ups, purchases, or abandoned carts.

How is Brevo different from other SMS marketing tools?

Brevo is an all-in-one platform. Unlike standalone SMS marketing tools like EZ Texting or SlickText, Brevo lets you manage SMS, email marketing, WhatsApp, CRM, and automation from one dashboard. This means unified customer data, coordinated omnichannel campaigns, and no need to sync between multiple platforms.

Can I integrate SMS with my ecommerce store?

Yes. Brevo integrates with Shopify, WooCommerce, Magento, and other major ecommerce platforms.

Can customers reply to my SMS messages?

Yes. Brevo supports two-way SMS conversations. Customer replies appear in Conversations (Brevo's inbox for all channels), where you can respond directly. For US and Canadian phone numbers, you can reply via SMS; other regions receive replies by email.

SMS MARKETING

SMS marketing software to connect instantly with customers

Send SMS campaigns alongside email, WhatsApp, and more from one unified platform. Automate workflows, personalize messages, and reach customers on every channel.

Ready to get started?

Launch your first campaign with Brevo's SMS marketing software today. Buy pay-as-you-go credits that never expire.

One platform for SMS, email, WhatsApp, and beyond

Reach customers on their preferred channel with Brevo's SMS marketing platform. Send SMS for urgent promotions, emails for detailed newsletters, and WhatsApp messages for rich media conversations—all from one platform. Use multichannel workflows to send a coordinated sequence: email first, followed by SMS if unopened, and WhatsApp for final follow-up.

Keep customers in the loop with transactional SMS

Elevate your customer experience with transactional SMS notifications for order confirmations, shipping updates, appointment reminders, and more. Seamlessly integrate SMS into your automation flows or use our API to ensure timely and reliable delivery. SMS messages are typically read within 3 minutes, ensuring your audience stays engaged and well-informed at every step of their journey.

Connect Brevo with your favorite tools

Sync your SMS marketing with your ecommerce store, CRM, or website to create seamless customer experiences. Integrate with Shopify, WooCommerce, Magento, Salesforce, HubSpot, WordPress, and many other platforms. Trigger SMS campaigns automatically based on actions in other tools—like sending cart abandonment texts when someone leaves your Shopify store. Use native integrations, Zapier, Make, or our API to connect in minutes without developer help.

Stay compliant and get support when you need it

Brevo was built in Europe with privacy at our core. Manage opt-ins and opt-outs automatically to stay compliant with international regulations like GDPR. Need customer support with your SMS campaigns? Our support team is available via phone (on Professional and Enterprise plans) and email in English, French, Spanish, Italian, German, and Portuguese.

Pre-paid SMS credits

Number of messages

Destination country

Prices shown are based on rates per destination. Credit usage per message may vary depending on message type, length, and character type - see our T&Cs for details

Purchase summary

Loading content...Loading content...

Loading content...

Total priceLoading content...

Loading content...

Awarded for excellence

Transactional Email Best Usability for Small Business award badge G2

Email Template Builder Leader Small Business Americas Leader award badge

G2 Leader Email Template Builder Mid-Market 2026 award badge

G2 Leader Email Marketing Mid-Market Europe 2026 award badge

Built for every business — from the first send to enterprise

FOR ENTREPRENEURS & SMALL BUSINESSES

Powerful tools, simple setup

Start fast. Grow confidently. Launch polished campaigns without complexity.

Drag-and-drop campaign editor
Ready-to-use templates
No-code marketing automation
Advanced segmentation including web tracking

Frequently Asked Questions

SMS marketing software (also called an SMS marketing platform, an SMS marketing service or a text marketing software) is a tool that allows businesses to send promotional or transactional text messages to customers at scale. It includes features like campaign creation, audience segmentation, marketing automation, and analytics. Brevo's SMS marketing software lets you coordinate text campaigns with email and WhatsApp from one unified platform.

Learn more about SMS marketing

SMS Marketing 101: Definition, Benefits, and Best Practices image

Mobile Marketing: A Catalyst for Growth image

2026 Marketing Orchestration Benchmark image

Ready to get started?

Launch your first campaign with Brevo's SMS marketing software today. Buy pay-as-you-go credits that never expire.

SMS marketing software to connect instantly with customers

Intuitive editor

Real-time updates

Pay as you go

SMS automation

Real-time analytics

Multichannel

All the SMS marketing features you need

Build professional SMS campaigns fast

Make every message feel personal

Enable replies and build real relationships

Track performance and prove ROI

Ready to get started?

One platform for SMS, email, WhatsApp, and beyond

Keep customers in the loop with transactional SMS

Connect Brevo with your favorite tools

Stay compliant and get support when you need it

Pre-paid SMS credits

Purchase summary

Awarded for excellence

Built for every business — from the first send to enterprise

Powerful tools, simple setup

Frequently Asked Questions

What is SMS marketing software?

How can I do SMS marketing?

Does SMS marketing still work?

How much does SMS marketing cost?

Why choose Brevo's SMS marketing platform?

Can I send MMS (picture messages)?

Do I need technical knowledge to use SMS marketing software?

Can I automate SMS marketing campaigns?

How is Brevo different from other SMS marketing tools?

Can I integrate SMS with my ecommerce store?

Can customers reply to my SMS messages?

Learn more about SMS marketing

SMS Marketing 101: Definition, Benefits, and Best Practices

Mobile Marketing: A Catalyst for Growth

2026 Marketing Orchestration Benchmark

Ready to get started?

Frequently Asked Questions

What is SMS marketing software?

How can I do SMS marketing?

Does SMS marketing still work?

How much does SMS marketing cost?

Why choose Brevo's SMS marketing platform?

Can I send MMS (picture messages)?

Do I need technical knowledge to use SMS marketing software?

Can I automate SMS marketing campaigns?

How is Brevo different from other SMS marketing tools?

Can I integrate SMS with my ecommerce store?

Can customers reply to my SMS messages?