A comprehensive guide to building an effective email marketing strategy

Fact: Email is an essential channel in the marketing mix of any business! Understand how to use and leverage this powerful tool by creating an effective email marketing strategy and understanding the best practices for executing it. Unlock the power of email marketing today leverage all sales opportunities and the chance to strengthen ties with your customers.

Email marketing: going beyond a weekly newsletter!

Businesses should leverage the power of email marketing to engage their audience, drive loyalty, and increase customer lifetime value. Email marketing can provide a unique competitive advantage to target audiences finely, personalize the customer experience and educate about your brand values.

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    and access three simple but comprehensive chapters to understand:

    The importance of having an email marketing strategy

    Email is the channel with the highest ROI of the marketing mix, generating on average $44 for $1 invested. Besides being cost-effective, it’s reliable and an owned channel that’s not dependent on big companies.

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    How to set up a winning marketing strategy

    Learn how to define your objective and personae, to grow your subscribers base the right way. Then explore how email marketing can impact each step of the customer journey and discover all the tactics that you can employ utilizing email and beyond.

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    Best practices for your email campaigns

    Understand the importance of branding, personalization, and campaign optimization. Learn how to ensure high deliverability, open and conversion rates, and other key metrics to track success.

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    Learn how to do email marketing correctly to reap all the benefits from this powerful channel. Download this guide to understand:

    The importance of a solid email marketing strategy

    The core use cases for email marketing

    How to define your email marketing objectives and your target audience

    How to optimize each step of your business journey with email and automation

    How to choose the right tool for implementing your email marketing strategy

    The best practices for clean execution of your strategy

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    And get the benefits of email marketing to work for both your business and your customers.

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