What is a bulk email campaign?

A bulk email is a promotional email campaign or email newsletter typically sent to a large number of contacts (customers, subscribers, leads, etc.) with the goal of driving sales, increasing customer loyalty, or communicating important information.

Is sending bulk emails illegal?

In many parts of the world (including the US) it’s illegal to send unsolicited bulk email. To legally send bulk emails and respect anti-spam laws like the CAN-SPAM act, your email contacts need to be 100% opt-in. This means they’ve given explicit consent to receive emails from you via an email signup form or other subscription method. Never use purchased lists. On top of that, the email content should always match the purpose stated on the signup form and contacts must have the option to unsubscribe at any time.

What’s the difference between bulk email and transactional email?

A bulk email is scheduled to be sent to a list of contacts at a specific time and usually contains a promotional message. Transactional emails are personalized one-to-one messages triggered by a transaction or individual user activity. These are sent in real-time over an SMTP relay or dedicated transactional email service . Examples include order confirmation emails, shipping notifications, and password resets.

How can I send bulk emails for free?

Many email service providers offer free pricing plans. You can send up to 300 emails per day on Brevo’s free plan. You don’t need a credit card to sign up and you can cancel your account at any time.

How many subscribers can I store on Brevo?

You can store 100,000 subscribers on the free plan. At Brevo, pricing works a bit differently than other bulk email mailers. Our affordable pricing model is based on the number of emails you want to send.

How do I create a mass email campaign?

The first step is to establish the goal of your mass email campaign: who's going to receive the email and what specific action do you want them to carry out? Once you have a clear objective, the next step is to plan and write your email copy and email subject line. Finally, design the email using Brevo’s drag-and-drop editor (or code the email from scratch with our HTML editor). Email marketing tools have plenty of other functionalities to make for more advanced campaigns. The best way to know which features your business needs is to try out different email marketing tools and see what works best for you.

When is the best time to send bulk email?

It depends on the type of business. Our studies have revealed Tuesday and Wednesday as the best days, and either 9:00 – 10:00 in the morning or around 2:00 in the afternoon as the best times. Of course, the only way to really know what works best for your audience is to experiment. Brevo’s Premium plan offers a Send Time Optimization functionality, which uses machine learning to send emails at the best time for each individual recipient. Well worth checking out if you’re a high volume sender with subscribers in different time zones.

How much does bulk email cost?

It depends on how many emails you need to send. Our free plan offers 300 emails a day. Paid plans start at $9 for 5,000 emails a month — very affordable pricing for the advanced features included. See all our pricing plans here.

Do you meet Gmail's bulk sender requirements (coming into force February 1, 2024)?

Brevo does! Gmail is introducing stricter rules for bulk sender over 5,000 emails a day. To help you land your messages in the inbox, Brevo already makes the sender authentication process (SPF, DKIM, DMARC) as easy as possible. It streamlines DNS records settings and has rigorous internal anti-spam policies to help you keep below 0.3.% spam rate reports. Brevo also automatically inserts an unsubscribe link header in messages so you don't have to worry about it. And finally, Brevo offers double opt-in to help you email only willing contacts who are unlikely to mark you as spam.

Free Bulk Email Service

Free mass email service for up to 300 emails a day. No credit card needed.

Awarded for excellence

Powerful & affordable: the best mass email service

Whether you’re a beginner marketer, small business, a global brand, a blogger, or a non-profit organization, you can send mass emails that boost sales and build better customer relationships. Brevo helps you create eye-catching email marketing campaigns and doesn’t charge you double for contact storage. Our free bulk email service offers 300 emails a day.

Brevo is a cost-effective, intuitive solution for bulk email senders with paid plans starting from as little as $9 for 5,000 emails per month. Unlike other bulk email providers, our affordable pricing is based on the number of emails sent.

Built for best email marketing results

ISPs like Gmail and Outlook simply aren’t designed for mass email sends. When sending bulk email campaigns or large volumes of transactional emails, you need a dedicated email marketing software like Brevo. As a bulk email sender, we take care of all your email sending needs and offer the best possible deliverability to land your emails in the inbox.

Email deliverability you can count on

Brevo’s bulk email service is built on dedicated deliverability infrastructure and run by a team of deliverability experts. We help you avoid the spam folder and deliver to the inbox every time.

Rigorous email validation process to keep spammers out
Closely monitored sender reputations on shared IPs
Fast email delivery (99.98% of emails deliver in under 20 seconds)

Easy-to-use email builder

Create responsive bulk email marketing campaigns that look great on all screen sizes. Go fast with our drag-and-drop email builder or code from scratch with the HTML editor.

Choose from 40+ customizable email templates and insert email design elements (text, buttons, images) using drag-and-drop
All Brevo email templates are responsive across desktop, tablet, and mobile devices
Edit the content, change the font, and add images with ease
Preview your design on different devices and email clients

Detailed email analytics in real time

Understand what works well for your audience and pinpoint areas of improvement thanks to advanced reporting features.

Real-time delivery rates and performance email analytics (deliverability rates, open rate, clicks, bounces)
Clear, easy-to-digest data for quick analysis
Custom webhooks for real-time updates however you want to receive them

A bulk email service to grow your email list

The key to bulk email campaign success is a list of engaged subscribers. Use our free bulk email service to gather opt-in subscribers and grow a loyal audience. Our advanced features are designed to keep your email blasts in line with data protection laws like the GDPR.

Customizable email subscription forms

Our bulk email sender lets you create signup forms to embed on your website and share on social media.

Drag-and-drop builder for signup forms
Multi-list subscription functionality sorts contacts into different lists
Update profile forms and unsubscribe pages to update emailing preferences

Double opt-in confirmation

Practice permission-based email marketing with a double opt-in confirmation email upon signup. Double opt-in acts as proof of consent.

Send custom confirmation emails and welcome messages
Proof of consent record for individual subscriber profiles
Unsubscribe link in the footer of all emails & list-unsubscribe header

Import contacts quickly and easily

Already got a contact list or are switching from another bulk email provider? We have several easy options for importing existing contacts into your Brevo account.

Import excel, .csv or .txt files in a few simple clicks
Manually add new contacts
Synchronize contacts from another CRM or CMS with our custom integrations

Extra bulk email service features

24/7 support

Our customer support team is available round the clock to answer questions in six different languages. Brevo’s free plan offers support by email while paid plans include further options for live chat and phone support.

Automation

Trigger custom email automation workflows based on email activity and website behavior. Ready-made email sequences and templates make set-up quick and intuitive. Never miss an opportunity to engage.

Integrations

Brevo’s email API, SMTP relay, and email plugins make it easy to send emails directly through third-party apps and websites. Enjoy custom-built plugins for WordPress, Shopify, WooCommerce, and many more.

Get up close and personal for better engagement

Brevo has customer management features to help marketers know their audience and send targeted, relevant email blasts according to subscriber preferences. The more relevant the email content, the higher the engagement rates.

Dynamic personalization

With Brevo’s bulk email service it’s easy to personalize mass emails for better results.

Grab your subscriber’s attention with a personalized email subject line
Customize the email body with content that’s relevant to each individual
Reward loyal customers and send reactivation emails to inactive contacts

Email list segmentation

For best bulk email results, use advanced segmentation to send targeted messages to different segments of your email marketing list.

Create different recipient groups by using filters and attributes
Segment according to demographics or purchase history
Create dynamic lists that automatically update according to subscriber activity

AI subject line generator

Send your bulk email campaigns faster. Brevo’s AI Assistant generates subject lines ready to use. Access it on any email marketing plan.

Get your emails opened
Don’t waste time when you’re out of ideas
Enjoy free help

Bulk email marketing service with multi-channel marketing tools

Brevo is a bulk email sender and an email marketing platform in one, equipped with all the tools you need for a multichannel marketing strategy.

Frequently asked questions

In many parts of the world (including the US) it’s illegal to send unsolicited bulk email. To legally send bulk emails and respect anti-spam laws like the CAN-SPAM act, your email contacts need to be 100% opt-in. This means they’ve given explicit consent to receive emails from you via an email signup form or other subscription method. Never use purchased lists.

On top of that, the email content should always match the purpose stated on the signup form and contacts must have the option to unsubscribe at any time.
A bulk email is scheduled to be sent to a list of contacts at a specific time and usually contains a promotional message. Transactional emails are personalized one-to-one messages triggered by a transaction or individual user activity. These are sent in real-time over an SMTP relay or dedicated transactional email service. Examples include order confirmation emails, shipping notifications, and password resets.
The first step is to establish the goal of your mass email campaign: who's going to receive the email and what specific action do you want them to carry out? Once you have a clear objective, the next step is to plan and write your email copy and email subject line. Finally, design the email using Brevo’s drag-and-drop editor (or code the email from scratch with our HTML editor).

Email marketing tools have plenty of other functionalities to make for more advanced campaigns. The best way to know which features your business needs is to try out different email marketing tools and see what works best for you.
It depends on the type of business. Our studies have revealed Tuesday and Wednesday as the best days, and either 9:00 – 10:00 in the morning or around 2:00 in the afternoon as the best times. Of course, the only way to really know what works best for your audience is to experiment.

Brevo’s Premium plan offers a Send Time Optimization functionality, which uses machine learning to send emails at the best time for each individual recipient. Well worth checking out if you’re a high volume sender with subscribers in different time zones.
Brevo does!

Gmail is introducing stricter rules for bulk sender over 5,000 emails a day. To help you land your messages in the inbox, Brevo already makes the sender authentication process (SPF, DKIM, DMARC) as easy as possible. It streamlines DNS records settings and has rigorous internal anti-spam policies to help you keep below 0.3.% spam rate reports. Brevo also automatically inserts an unsubscribe link header in messages so you don't have to worry about it. And finally, Brevo offers double opt-in to help you email only willing contacts who are unlikely to mark you as spam.