The first step is to establish the goal of your mass email campaign: who’s going to receive the email and what specific action do you want them to carry out? Once you have a clear objective, the next step is to plan and write your email copy and email subject line. Finally, design the email using Brevo’s drag-and-drop editor (or code the email from scratch with our HTML editor).
Email marketing tools have plenty of other functionalities to make for more advanced campaigns. The best way to know which features your business needs is to try out different email marketing tools and see what works best for you.