July 4, 2024

100 Back-to-School Email Subject Lines That Boost Sales

Reading time about 7 min

Take your back-to-school marketing campaigns to the next level with email subject lines that are guaranteed to increase open rates and drive sales.

As summer ends, the back-to-school season moves into full swing. This is an exciting time for students, families, and teachers alike — not to mention one of the most important retail periods of the year.

Back-to-school marketing is a huge sales driver, so if you’re planning on including it in your email marketing strategy get ready to take notes.  

We’ve curated a list of top-notch subject lines to help you run your email campaigns and get the most out of this back-to-school season.

General back-to-school email subject lines 

No matter the campaign, these general email subject lines are sure to build excitement for the brand-new school year.

  • School is just around the corner!
  • It’s that time of year again
  • Get ready for the Back to School season
  • Are you in the Back to School spirit?
  • Class is back in session
  • Your one-stop Back to School shop
  • Start the new school year right
  • Raise your hand if you’re ready to go Back to School
  • Summer’s over! Time to go Back to School
  • Prepare to hit the books
  • Your Back to School cheat sheet

Back-to-school email subject lines for sales and promotions 

Families prioritize school supplies and for many families, this means cutting back on spending elsewhere. Give families subject lines they’ll be delighted to see and spread the word about your back-to-school sales.

  • Ready for school. Ready for savings.
  • Get 25% off Back to School items
  • Save big on Back to School deals
  • Limited Time Only: Free shipping on Back to School orders
  • One day only! Back to School flash sale
  • Don’t miss out on these Back to School deals
  • Back to School savings: Check out our A+ deals
  • Back to School deals just for you
  • Pre-fall Back to School sale
  • Our Back to School sale starts now!
  • Fall into savings with these Back to School deals
  • Your First Assignment: Save money
  • Don’t be late for class: Free overnight shipping
  • 20% off Back to School gifts
  • Last-minute Back to School deals
  • Up to 30% off Store-wide: Our Back to School Spectacular
  • Get exclusive Back to School discounts
  • A special Back to School gift for you
  • Back to School Must-Haves Now 20% off
  • Back to School steals
  • Best in Class: Our Back to School Offers

Back-to-school email subject lines for supplies and tech 

New school supplies and high-tech gadgets top many students’ shopping lists. Here are a few subject lines that shine the spotlight on these Back to School must-haves.

  • Still short on school supplies?
  • Sweet deals on Back to School supplies
  • Stock up on Back to School essentials
  • Your Back to School essentials: All in one place
  • Back to School with the coolest tools
  • Save up to $100 on Back to School tech
  • Must-have Back to School gadgets
  • Free shipping on Back to School supplies
  • A+ Savings on School Supplies
  • 25% off tablets for Back to School
  • New! Pastel lunchboxes for Back to School
  • Smart notebooks to start the new school year
  • One-day shipping on all Back to School tech
  • 2-for-1 deals on all fall sports gear
  • Your first day of school survival kit

Back-to-school subject lines for fashion 

Ring in the start of the school year with fresh looks and fall fashion. These subject lines are guaranteed to get your subscribers excited about back-to-school clothes shopping.

  • Head Back to School in style
  • Fall favorites for Back to School
  • Fresh looks for Back to School
  • Rule the school with these Back to School looks
  • Put your best foot forward this year
  • New looks to rock the blacktop
  • Find your favorite Back to School looks
  • Prep for school: Our Back to School picks
  • Back to campus looks
  • Look cool for Back to School
  • Back to School. Back in style.
  • Back to School basics: Starting from $19.99
  • New year, new me: Shop our Back to School styles
  • Find your Back to School cool
  • Up to 50% off Back to School shoes
  • Check out our Back to School e-shop

Back-to-school email subject lines for college students 

For some, back to school means back to campus. If college students are your target audience, here are a few subject lines you can use to grab their attention.

  • Make this semester yours
  • Are you ready for move-in day?
  • Back to campus favorites
  • Free shipping on all dorm essentials
  • Our College Survival Guide
  • Get your campus essentials here
  • Your college checklist
  • 2-for-1 deals on dorm decor
  • Don’t snooze on these dorm room deals
  • Overnight shipping on textbooks
  • What every college freshman needs
  • Back to College Sales
  • New semester must-haves

Back to school email subject lines for teachers 

Don’t forget: teachers are also busy getting their classrooms ready before the start of the new year. Target them in your back to school email campaigns with these eye-catching subject lines.

  • Save big on classroom essentials
  • Bulk discounts for Back to School
  • Get your classroom ready with these school supplies
  • 5 Back to School items every teacher needs
  • Back to School gifts your teacher will love
  • Get $10 off select teacher appreciation gifts
  • What your classroom needs
  • Don’t miss these exclusive teacher discounts

Back-to-school emoji subject lines

Emojis in email help boost open and click rates when they are relevant to your content and help make your message clear. Use them in your back-to-school subject lines to make your message stand out and grab your reader’s attention.

  • ⚡Flash sale ⚡ 30% off all Back to School items
  • Free shipping for Back to School basics 📦
  • 🍂Fall in love with these Back to School styles 🍂
  • ⌛Our Back to School sale ends tonight ⌛
  • Unbeatable Back to School savings 💰
  • The best laptops for students 💻
  • Be the teacher’s pet | Our favorite teacher gifts 🍎
  • Shop our Back to School collection 🛍️
  • 🏈⚽Get up to 20% off sports gear ⚽🏈
  • Don’t Miss The Bus 🚌
  • Last-minute deals on school supplies 🎒✏️
  • Get back into the school spirit 📣
  • Bargain-priced textbooks for all students 📚
  • Your Back to School Shopping List ✅
  • Strap on your backpack 🎒
  • Ready to ace the new school year? 🎓
  • It’s that time of year again 🏫

Back-to-school email examples

To put it all together, here are a couple of back-to-school email examples to show you how a subject line can lead up to your content. 


Back to school email subject line: Get 55% off Grammarly Premium for Back to School

A back-to-school email example by Grammarly that shows a deal for 55% off of a yearly plan.


This email subject line says exactly what subscribers will get when they open this email by Grammarly. When in doubt, straightforwardness is always appreciated by recipients. 


Back-to-school email subject line: Back-to-school burnout is no match for Mojo!

A back-to-school email example by Mojo that shows gummies and explains how vitamin gummies help beat study fatigue.


Mojo’s subject line is confident and motivating. It also directly addresses a huge pain point for students: burnout! 

The email content backs up the subject line promise by saying how its product will help fight burnout. The customer testimonial expertly supported its claim, and is a great example of how content should fulfill the expectations set up by the subject line.

Make back-to-school email subject lines part of your email campaigns this season

Build emails with Brevo’s intuitive drag-and-drop email builder and send messages right to the inbox. with Brevo’s email marketing platform, you’ll be well-prepared to ace your back-to-school campaign

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