Salomon drives 3x revenue growth with digital loyalty cards from Brevo Wallet

Industry: Sports & Outdoor Equipment

Employees: 1000+

Location: Annecy, France

10,000 sales points

http://www.salomon.com

About Salomon

"What fascinates me the most is what I'm going to invent tomorrow" - this guiding principle from its founder underpins everything Salomon does. Salomon creates the innovations that shape the future of sport, making the gear that transforms sports, experiences, and culture.

The Challenge

Creating a seamless loyalty program that strengthens engagement and drives sales.

Join 600,000+ customers around the world who trust Brevo

Results achieved with Brevo

3x
Revenue
+54%
Items per order
Growth
in visits, orders & transactions

"I strongly recommend wallet! Its value is undeniable, both for our business and our customers. Further developments are still to come. It's a very interesting tool that allows you to do many things when it comes to direct marketing."

Kevin AymarEMEA CRM, Salomon

Salomon digitized the entire loyal customer journey with the "Salomon Pass," a card saved to Google Wallet. It serves as an always accessible loyalty card, provides seamless registration for events, and creates a channel for direct client engagement. To bring the Salomon pass to life and fully optimize the Google Wallet integration, Salomon implemented push notifications, keeping customers informed and connected to their card. With a long-term and evergreen program in place, Salomon was able to improve their ROI and strengthen customer relationships.

What's next for Salomon

Continuous InnovationBuilding on the success of the Salomon Pass, the team will continue to explore new ways to leverage mobile wallet technology and push notifications to deepen customer relationships and drive business growth.

Enhanced PersonalizationExpanding the use of customer data to deliver even more targeted and relevant communications through the wallet, creating personalized experiences that resonate with each customer's unique journey.

Omnichannel IntegrationStrengthening the connection between the digital experience via Google Wallet and the in-store experience for a truly omnichannel approach to customer loyalty.