CASE STUDY

Autodistribution keeps deliverability strong with Brevo

See how the French leader in auto parts distribution manages a growing database and runs omnichannel campaigns at scale.

3.4M contacts managed simultaneously
~97% email deliverability rate
24.5% email open rate

About Autodistribution

Autodistribution is the French leader in auto parts distribution. With more than 5,500 employees, 350 stores, and hundreds of partner garages (AD brand), the group serves two distinct audiences at scale: repair professionals (B2B) and individual customers (B2C).

The challenge: maintaining customer engagement when scaling

Autodistribution has long used Brevo successfully for its B2B communications. The real turning point came when it decided to centralize all B2C communication too.

Bringing B2B and B2C together was a challenge in itself, with databases totaling nearly one million contacts. Rolling Brevo out to every field team was the second hurdle: the group needed to structure its data through dedicated sub-accounts for clear governance and secure separation of audiences and regional entities.

Marketing teams also had to ensure impeccable reliability with quickly growing volumes and build automated workflows tailored to each customer, staying close to them without adding to local teams' workload.

Join 600,000+ customers around the world who trust Brevo

The solution: Brevo, a single view of all customer communication

Multi-account governance

The group created 40 distinct sub-accounts (B2B, B2C, regional subsidiaries) to separate its 3.4 million profiles, tailor segmentation, and secure access to data.