Up to 24% click rate: how Africa Media Group engages its active readers
See how Africa Media Group combined precise targeting of its active readers with SMS win-back campaigns on Brevo to re-engage its digital audience at scale.
- 17% average engagement rate: proof that its content resonates
- Up to 24.4% click rate on campaigns targeting the active subscriber segment
- 99% deliverability: maintained across more than 24 million emails
About Africa Media Group
Jeune Afrique Media Group (JAMG), the continent's leading media group for political and economic news, publishes influential titles such as Jeune Afrique, The Africa Report, and Africa Business+. Every day, JAMG brings together a community of international decision-makers who want to stay on top of African affairs. For more than three years, JAMG has relied on Brevo to power the digital transformation of its media brands.
Engaging loyal readers and winning back lost subscribers
To support the growth of its digital subscriptions, Africa Media Group set clear goals: maximize engagement among its regular readers, protect its email deliverability, and win back unsubscribed users. The group needed to clean up its database without hurting newsletter deliverability and to find another effective channel to re-engage readers who had unsubscribed from email and turn them back into active subscribers.
Join 600,000+ customers around the world who trust Brevo
Email hyper-segmentation and SMS win-back
Africa Media Group turned to Brevo to combine database hygiene with multichannel win-back:- Targeting the engaged audience (active in the last 90 days): The group split its database into active and inactive contacts and sent exclusively to those active in the last 90 days, reaching its most receptive readers and driving strong engagement.
- SMS to re-engage unsubscribed users: to stay connected with users who had unsubscribed from newsletters, AMG turned to SMS. This alternative channel recaptures their attention and wins them back as active subscribers.
Featured Article
