Tributi Chooses Brevo to Support its Growth and Value-driven Conversion Strategy

Industry: Financial Services

40 employees

Location: Medellín, Colombia

tributi.com

About Tributi

Tributi is a Colombian fintech start-up reducing friction in tax compliance by offering tax payers a quick, online, and affordable way to complete their income declaration. Customers answer a series of questions on the platform, then Tributi calculates what they owe minus any deductions they qualify for. Since launching in 2017, the start-up has experienced an impressive amount of growth, gaining 200,000-300,000 new leads and thousands of new customers each tax season.

Results achieved with Brevo

95%

transactional email open rate

5%

email conversion rate

Inbox success

improved deliverability

Tributi, a Colombian fintech start-up, is revolutionizing tax filing by making it easier and more affordable. Founded in 2017, they offer 48-hour and 2-hour tax declaration services. Customers answer questions, choose their turnaround time, and Tributi's software calculates their taxes, optimizing deductions to save time and money.

While focused on B2C, Tributi also partners with banks and financial institutions, expanding its reach. Growth Marketer Simón Gómez, who joined two years ago, saw potential for growth as Tributi gains 200,000-300,000 new contacts each tax season. However, their previous email service was costly due to charges based on contact list size. "Simply put, it made no sense for us to pay by contact," Simón explains.

Simón's team evaluated 23 email service providers, trialing five. Brevo stood out with its pricing by email volume, intuitive user experience, and advanced features, making it the ideal choice to support Tributi's growth.
Connecting Tributi's software to Brevo was crucial for onboarding. Teams collaborated to configure essential data via the Brevo API, enabling Tributi to track customer journeys and automate user interactions. Simón notes, “Connecting our software with Brevo was super important, especially for targeted pre- and post-purchase emails. We now have all our client data and targeted communications nicely mapped out.”

Improving deliverability and open rates was another goal. With help from their Customer Success Manager, Tributi set up two Dedicated IP addresses, separating marketing and transactional emails. Previously, their sporadic email campaign strategy negatively impacted deliverability. Brevo's team suggested a consistent sending pattern, leading to higher deliverability and improved email metrics. Simón says, “This year we’ve started sending monthly newsletters and we’re already seeing nice results. Open and click-through rates are climbing, and unsubscribe rates are dropping.”

For transactional emails, Tributi struggled with open rates above 50%. Instead of using promotional subject lines, Simón's team sent downloadable content via emails, boosting open rates to 95%. “Once we switched to this strategy, which took only two hours to set up, our transactional email open rate increased to 95%,” Simón explains.
With onboarding complete, Simón's team felt confident in using Brevo's platform and praised its features. Simón highlights, “I love the email dashboard — it’s super complete. I love to get there, check the stats, see what contacts are doing, and how they are behaving. The drag-and-drop editor is great too, and I love the fact that I can just save blocks and build campaigns easily.”

Brevo has helped Tributi implement a successful conversion strategy, providing significant value to Colombians. Given that tax deadlines vary based on ID numbers, Tributi sends automated, personalized reminders, easing the tax process and reducing stress. Simón notes, “people see a lot of value in these reminders. No other entity reminds them of their deadlines, so it’s really easy to forget.”

These straightforward reminder emails boast a conversion rate of more than 5%. Tributi's strategy exemplifies value-driven marketing, demonstrating how addressing customer pain points effectively grows a business.

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Tributi Chooses Brevo to Support its Growth and Value-driven Conversion Strategy

About Tributi

Results achieved with Brevo

95%

5%

Inbox success

How they used Brevo for success

Growing too fast for their previous email provider

Switching to Brevo and striding toward success

Achieving a 5% email conversion rate

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