Building a website on Wix is a breeze, thanks to its user-friendly design that’s perfect for beginners. But let’s face it — just having a pretty site isn’t enough to make it successful.
To turn visitors into loyal customers, you need more than Wix’s basic tools. You need powerful email marketing integrations that help you create engaging campaigns, automate tasks, and stay connected with your audience.
Ready to get started? Read on to learn more about the top Wix email marketing integrations.
What about Wix’s own email marketing tools?
Wix does have its own built-in email marketing tool — why not just use it? Well, the fact that it's rated only 1.4 out of 5 stars in Wix’s own App Market might be the reason why.
A lot of Wix website owners initially relied on its free email marketing options until the platform’s updated pricing has reduced the sending limits from 5,000 emails per month to just 200. Now, businesses that send more than 200 emails a month need to upgrade to premium plans, starting at $10 per month for up to 500 emails.
If you’re looking for a more generous free plan or advanced features that offer better value, you’ve got to consider third-party email marketing solutions that integrate with Wix.
Best email marketing platforms for Wix
We've reviewed the top five marketing automation tools that integrate well with Wix and offer a strong price-to-value ratio. Here’s a quick snapshot of what each platform has to offer.
1. Brevo
Brevo offers an all-in-one marketing automation suite that includes a generous free plan and attractive paid options.
With its user-friendly interface, you can easily set up email campaigns, automate workflows, send SMS messages, and even provide support to your website visitors.
For Wix website owners, Brevo offers a rare combination of affordability and high-quality features. You can send a large volume of emails with the free plan and easily upgrade later for advanced features, all without breaking the bank or worrying about hidden fees.
Key features
- Email campaigns
- Marketing automation workflows (pre-built and advanced workflows)
- SMS marketing
- Web and mobile push notifications
- Live chat and chatbots
- Forms
- Landing page builder
- A/B tests
- Built-in CRM
- Transactional emails
- Analytics and reporting
- Segmentation and personalization
- Sales pipeline management
- WhatsApp campaigns
- AI assistance
Pricing
Brevo’s free plan includes up to 300 emails/day (that’s 9,000 monthly emails!) along with access to essential email and SMS marketing tools.
Paid plans start at $9/month for up to 5,000 monthly emails and 500 contacts with no daily sending limit. Advanced marketing automation is available in all plans.
How to integrate Brevo with your Wix website
You can do it in two ways:
1. Install the Brevo tracker on your Wix website.
You can embed Brevo’s tracking code using Google Tag Manager (GTM) or manually. Here’s how to do it with GTM:
- Step 1: Add GTM to Your Wix Website.
- Step 2: Create a new tag for the Brevo tracker.
- Step 3: Log in to your Brevo account, navigate to Settings > Tracking code > Google Tag Manager, and copy the tracking code.
- Step 4: Paste the Brevo tracking code into the HTML field in GTM.
- Step 5: Select the All pages trigger to install this script on all of your website's pages and click Save.
Once set up, Brevo will keep track of all the website visitors and their activities.
2. Embed Brevo’s subscription forms across your Wix website.
You can embed a Brevo subscription anywhere on your website to collect visitor emails directly into your Brevo CRM system. Here’s how:
- Step 1: Create a new subscription form in your Brevo account.
- Step 2: At the Share step, copy the Iframe code of your form.
- Step 3: In your Wix website editor, go to the page where you want to add the form.
- Step 4: Click on Add > Embed Code > Embed HTML.
- Step 5: Paste the Brevo form’s embed code into the widget box.
- Step 6: Adjust the position and size of the form if needed, then save and publish your changes.
From now on, you can manage your leads through your Brevo account, reach them with marketing campaigns by email or SMS, and more.
"Support is useful and patient"
"Well, I am learning to use this particular platform. It is certainly easy to navigate and when I hit an obstacle regarding my forms and my automations I got the help I needed all the way to a solution."
Sacnicté,
Brevo user
2. Mailchimp
Mailchimp is a well-known email marketing platform with a broad range of features. It provides tools for email campaign management and marketing automation for businesses of all sizes.
One of Mailchimp’s standout features is its impressive deliverability for high-volume email sends. On the downside, the platform can become pricey quickly, and if you're new to it, the interface might feel overwhelming at first.
Key features
- Email marketing campaigns
- Email automation
- Audience segmentation
- Analytics and reporting
- A/B testing
- CRM
- Forms
- Landing page builder
- Social media marketing
- Transactional email and SMS (add-ons)
- AI assistance
Pricing
Mailchimp offers a limited free plan that includes up to 1,000 emails per month (max. 500 emails/day) and up to 500 contacts.
Paid plans start at $13 per month, which includes 5,000 monthly email sends and a contact list of a maximum of 500 email addresses.
How to integrate Mailchimp with your Wix website
Mailchimp provides an easy way to sync with your Wix site through direct integration:
- Make sure you have both Wix and Mailchimp accounts.
- Go to the Mailchimp for Wix integration page.
- Follow the prompts to authenticate and connect your Mailchimp and Wix accounts.
- Choose the type of data you want to sync between Mailchimp and Wix.
- Once you’re happy with your settings, click Save to complete the integration.
3. HubSpot
HubSpot is a comprehensive platform for all things marketing and customer relationship management.
HubSpot’s free plan gives you a solid set of tools for marketing, sales, and customer support, which is great for small businesses that just need the basics and up to 2,000 emails a month. But if you’re after more advanced features like A/B testing, WhatsApp campaigns, or ad management, HubSpot might not be the most budget-friendly option.
Key features
- Email campaigns
- Marketing automation
- Sales tools
- Customer support tools
- CRM
- Lead generation forms
- Landing page builder
- Analytics and reporting
- A/B testing
- Social media management
- Live chat and chatbot
- Ad management
- AI assistance
Pricing
HubSpot’s free plan includes up to 2,000 monthly emails. Paid plans start at $15/month with 1,000 contacts and 5,000 monthly emails.
How to integrate HubSpot with your Wix website
Just like with Brevo, HubSpot can be connected to your Wix website in two ways: by installing the HubSpot tracking code or by embedding HubSpot forms on your web pages.
4. Omnisend
Omnisend is an email and SMS marketing platform designed for ecommerce businesses.
If you run an online store on Wix, you'll appreciate Omnisend's pre-built workflows for sending cart abandonment emails, post-purchase follow-ups, and customer re-engagement.
Key features
- Email campaigns
- Shoppable emails
- Personalized product recommendations
- Pre-built automation workflows for ecommerce
- A/B testing
- SMS
- Web push notifications
- Segmentation
- Forms, popups, and landing pages
Pricing
Omnisend’s free plan is limited to 500 emails/month and up to 250 contacts. Paid plans begin at $16/month for 6,000 monthly emails and 500 contacts.
How to integrate Omnisend with your Wix website
Omnisend connects to Wix websites with one-click integration:
- Access Wix App Market and find the Omnisend Email Marketing & SMS plugin.
- Click Add to Site.
- Sign up with Omnisend, and you’re all set.
5. Klaviyo
Klaviyo is marketing automation software that connects with many website builders and ecommerce platforms, including Wix.
It’s similar to Omnisend in a lot of ways, but Klaviyo steps it up a notch with more advanced segmentation, better integration options, and solid testing and analytics tools. Plus, just like Brevo and Omnisend, Klaviyo supports SMS and push notifications — features that are rare to find together in a single marketing platform.
However, while Klaviyo’s free and paid plans are definitely more generous than what Wix offers, the price tag is on the higher side compared to others on this list.
Key features
- Email campaigns
- Automated workflows
- SMS marketing
- Mobile push notifications
- Forms and pop-ups
- Segmentation
- A/B tests
- Multichannel analytics
- AI assistance
Pricing
Klaviyo offers a free plan covering 500 monthly email sends and 250 active contacts. Paid plans start at $20/month for up to 5,000 monthly emails and 500 contacts.
How to integrate Klaviyo with your Wix website
Direct integration is available through Klaviyo’s interface and the Wix App Market. To do it through Klaviyo, follow these steps:
- In your Klaviyo account, click on your company name in the bottom left corner, then go to Integrations.
- Click Add Integration, search for Wix, and select it.
- Click Connect to Wix.
- You’ll be directed to your Wix account. If you’re not logged in, do so now.
- Review the permissions, then click Add to Site, and you’ll be brought back to Klaviyo.
- Choose what data you want to sync and where to send it, then click Complete Setup.
Stop overpaying for Wix email marketing
For many, Wix’s built-in email marketing tools have become both limited and costly. By choosing a third-party integration, you’ll not only save money but also unlock a ton of advanced marketing features.
