ChatGPT is a game changer for marketers short on time. This guide goes deep into ChatGPT meta to show you how to construct prompts that generate quality, original content for any marketing use case.
In sum: How to use ChatGPT for marketing
ChatGPT can be a lifesaver for time-strapped marketing teams. Top use cases include:
- Content creation: Use ChatGPT to generate blog posts, social media captions, product descriptions, etc.
- Brainstorming: Exchange ideas with ChatGPT to come up with new ideas for marketing campaigns.
- Reporting and analytics: Ask ChatGPT to analyze past campaign performance and optimize future campaigns.
- Automation: Streamline marketing workflows with custom GPTs equipped with your brand tone of voice and more.
The biggest benefit of ChatGPT is the efficiency gains that come with faster content creation. However, it’s important to remember that human review is critical. This is especially important when it comes to outdated or inaccurate data that ChatGPT may present as true.
ChatGPT updates: What’s new
ChatGPT 5 just came out on August 7, 2025. It’s available to all users (with extended usage for Pro and Plus subscribers).
Potential GPT-5 improvements for marketers include:
- Multimodal capabilities: ChatGPT can better handle text, images, audio, and video in a single conversation. This can be useful for campaign ideation and media planning.
- Longer memory: Expanded context windows (up to 256K tokens in ChatGPT) enable conversations or strategy briefs that maintain coherence over time.
- Reduced hallucinations: OpenAI claims GPT-5 provides 45% fewer factual errors compared to earlier models. Note that this does not erase hallucinations, so human review remains critical.
Read on to learn how you as a marketing expert can use all these new features and ChatGPT-powered tools to boost your productivity.
Table of contents
- ChatGPT updates: What’s new
- What is ChatGPT?
- Benefits of ChatGPT for marketing
- Drawbacks of ChatGPT for marketing
- How to use ChatGPT for marketing: Top use cases
- How to create effective ChatGPT marketing prompts
- Dive deeper: How does ChatGPT work?
- Spotlight: ChatGPT-powered apps for marketers
- Conclusion: ChatGPT for marketing
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Try Brevo and start creating high-converting content in seconds. Aura, our AI Marketing agent, is here to help you come up with subject lines, segment contacts, and much more.What is ChatGPT?
ChatGPT is a large language model (LLM) trained by OpenAI. It uses GPT (Generative Pre-trained Transformer) architecture, a type of artificial intelligence that identifies language patterns and uses those patterns to figure out how to generate new text.
The "pre-trained" part of an LLM means it’s trained on a large amount of data before it’s used for a specific task. ChatGPT in particular is trained on a big chunk of the internet and other publicly sourced data, including Wikipedia, books, and videos (via transcription). That’s why it can answer questions about almost anything.
ChatGPT 5 is the latest conversational AI model from OpenAI. The cutoff for the current training dataset is September 30, 2024 for GPT-5 and May 30, 2024 for GPT-5 mini and nano.
The cutoff date for the previous training dataset (both versions 3.5 and 4.0) was September 2021.
Anything published after the cutoff date (including news, research and important events) would be outside of ChatGPT’s current scope of knowledge. However, ChatGPT can draw from fresher data when in browsing mode.
Benefits of ChatGPT for marketing
Key benefits of ChatGPT for marketing include:
- Faster content creation: Generate blog posts, ad copy, social captions, emails, and meta descriptions in seconds.
- Consistent brand voice: With custom instructions, ChatGPT can mimic a brand’s tone across campaigns.
- Idea generation: Brainstorm campaign angles, headlines, and creative hooks.
- Personalization at scale: Create messaging tailored to your audience (along with multiple variations).
- Multi-channel adaptation: Tailor one core message for different platforms (Facebook, LinkedIn, TikTok, email) with minimal effort.
- Data-driven suggestions: When paired with analytics APIs or browsing, ChatGPT can analyze campaign performance and suggest optimizations.
AI in digital marketing could be a way to draw insights and gather suggestions from existing content like a web page or PDF document. It can also create something from scratch like a blog article or variations of text such as email subject lines.
Using ChatGPT for marketing and other AI tools is a no-brainer. AI is to marketers what a jetpack is to rock climbers. No matter what type of use case: ideation, research, comparison, insights, or content generation, you will save a ton of time and effort.
With the upcoming multi-modal capabilities, ChatGPT will eventually be able to parse and understand images and videos, including the text it sees in them — like turning a sketch on a napkin into working code for a website.
As an assistive tool, ChatGPT can improve your productivity and performance immensely. However, it’s important to consider the technology’s limitations and drawbacks.
Drawbacks of ChatGPT for marketing
ChatGPT can streamline marketing activities, but it’s not infallible. Here are the main drawbacks to keep in mind:
- Knowledge cutoff: GPT-5’s training data stops at September 2024, so it may miss the most recent marketing trends unless browsing or live data integrations are enabled.
- Overconfidence in outdated or wrong info: ChatGPT may confidently produce outdated statistics, guidelines, or competitor info.
- Generic outputs without guidance: Weak prompts or missing brand guidelines lead to bland or off-brand copy.
- Potential compliance issues: ChatGPT can generate content that violates ad regulations if not reviewed (e.g. health, finance).
- No emotional intelligence: Although ChatGPT has powerful analytic capabilities, it can’t fully capture cultural nuance or in-the-moment audience sentiment.
- Complex integrations: Connecting GPT to analytics, content management systems (CMS), or ad platforms needs technical work.
The final consideration pertains to security concerns. When it comes to ChatGPT, sensitive marketing data or customer info must be handled with strict privacy controls.
The most important AI-related legislation to date, the EU Artificial Intelligence Act, was drafted before large language models like ChatGPT and competitors Claude, Open Assistant, and LaMDA (which powers Google Gemini) were widely used, making most of the governing rules on the use of AI irrelevant to marketers, and of little protection to regular users in general.
What matters today for AI marketing is legal compliance with existing laws like not sharing user data with third parties without express permission, and not using AI marketing apps or AI tools to commit plagiarism, fraud, or other crimes.
Legal and ethical concerns when using ChatGPT
OpenAI is headquartered in San Francisco, California and is subject to US regulations. Depending on your industry and jurisdiction, it may be safe to use their tools for commercial work. Third-party apps powered by the ChatGPT API will have their own separate terms of use that require individual consideration.
With the above in mind, the biggest issue that still plagues Open AI’s most popular AI models (ChatGPT, DALL·E, and Whisper) is how much of the openly accessible content on the internet was used as training data.
To what extent prior datasets used to pre-train ChatGPT 3.5 and 4 were copyrighted or now retroactively disallow use for LLM training is unknown, which raises ethical and legal questions.
OpenAI (and other leading AI companies) have since made efforts to legally obtain permission to include copyrighted content in newer datasets. However, user submitted input, which applies to any and all information you feed ChatGPT can still be used to train OpenAI’s LLMs. This is the case if chat history is on and you haven’t opted out, which raises serious privacy concerns.
Some of the privacy concerns leveled at OpenAI have been addressed by ChatGPT's user data management system, which lets you disable chat history and prevent OpenAI from using your user-submitted data to further train versions of its ChatGPT models.
This doesn’t mean you can provide ChatGPT with sensitive information, such as company records or legally-protected user data. Even with chat history turned off, you still run the risk of breaking major EU and US privacy laws.
The EU General Data Protection Regulation (GDPR) for example already protects users against unwarranted sharing of personal information with third parties, and that extends to third-party tools like ChatGPT.
For now, you can turn off chat history when providing sensitive company information, and use dummy content or anonymized user data to ensure you don’t run afoul of local and international data privacy laws.
How to use ChatGPT for marketing: Top use cases
Quality input is key to the performance of AI tools like ChatGPT. Prompts, as they’re called, are expertly crafted questions, designed to garner the best answers from ChatGPT and other popular generative AI models like Midjourney.
Here are some popular use cases for ChatGPT in marketing.
1. Writing marketing copy
ChatGPT can be a great starting point when it comes to creating marketing copy (from subject lines to blog articles and more)
Example prompt: Develop a three-email launch sequence for a [product], using a [tone/personality], and include subject lines, preview text, body content, and CTAs.
Want to learn more? Check out ChatGPT prompts for email marketing.
2. Brainstorming ideas for marketing campaigns
When you’re in a creative rut, ChatGPT can help you generate ideas for marketing campaigns.
Example prompt: We are a [brand/business]. Create a social media content calendar for the next month. Provide the hook, caption, and CTA for each post.
3. Optimizing existing content
ChatGPT can help you improve existing content to suit different goals. For instance, you can ask ChatGPT to help you optimize a landing page to boost SEO results or improve conversions.
Example prompt: Analyze this landing page and make suggestions to improve CRO: [URL]
4. Summarizing data and analytics
ChatGPT can help you analyze patterns to offer insights and predict trends. For example, you can ask ChatGPT to run a sentiment analysis report for your brand.
Example prompt: Create a brand sentiment analysis report for [company/brand] based on recent social media interactions and discussion forums.
5. Automating marketing tasks
When it comes to automating repetitive tasks, ChatGPT can be a huge boon for marketing teams. For example, you can ask ChatGPT to double-check marketing copy to make sure it adheres to your brand guidelines.
Example prompt: Check that this feature page adheres to [company]’s brand guidelines: [URL]
Other ChatGPT marketing use cases include:
- Creating content outlines and comprehensive guides
- Summarizing long-form content (such as a PDF or a webpage)
- Rewording content to fit a particular tone of voice or style
- Repurposing content (like creating social media posts from a podcast transcript)
- Fixing grammatical issues and improving readability
- Filtering and organizing content into new formats (like a table or csv list)
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How to create effective ChatGPT marketing prompts
To get the best results when using ChatGPT for marketing, your marketing prompts need enough information and a well-explained context. The right context can significantly improve open rates and conversions.
Here are five steps to take to create effective prompts when using ChatGPT for marketing:
1. Provide sufficient context
In prompt design, context includes the “who”, “what”, and “why”.
Start with roleplay, your requirements, and your expected outcomes to provide ChatGPT with a complete context.
Step 1 — Roleplay: “As an SEO expert with experience in running effective ecommerce campaigns for globally recognized brands...”
Step 2 — Requirements: “Draft a 1,000-word article on the subject of Mother’s Day gifts with the following keywords…”
Step 3 — Outcomes: “This article should encourage last-minute shoppers to buy a Mother’s Day gift to impress the mom in their family…”
2. Define a mental model
A mental model is a way of doing things. It’s the “how” in prompt design.
Include specific rules, conditions and techniques for ChatGPT to follow. Define the tone of voice, writing style, audience perspective, and marketing technique.
Step 1 — Rules: “Avoid overly salesly language and promotional exaggerations. Exclude the following words and phrases…”
Step 2 — Conditions: “Write exclusively for native English speakers with a friendly tone of voice and informal writing style…”
Step 3 — Technique: “Using the AIDA marketing model, assume our target audience is at the interest stage…”
3. Include relevant data
Take advantage of whatever information you have available.
Share anonymized user data or market research, alongside examples of similar marketing content and specific product details.
Step 1 — Demographics: “Our audience demographics are married couples with children, aged 20 to 39, with 70% residing in North America...”
Step 2 — Competitors: “Our main competitors include the following brands and their key selling points…”
Step 3 — Products: “Our products include the following, along with a description of our brand and its key selling points…”
4. Give structured feedback
Structure the process of receiving and sharing feedback before you start.
Include stakeholder input and any prior feedback. Let ChatGPT create its own list of questions and requirements to improve content generation.
Step 1 — Stakeholders: “Keep in mind the following requirements from the product and branding teams…”
Step 2 — Feedback: “Here is some content I want you to include with slight tweaks based on the guidelines above…”
Step 3 — Questions: “Before you start on the above task, create an outline for your process and ask any questions that will help produce better content.”
5. Keep refining your results
Ask ChatGPT to change specific phrases, sentences or paragraphs.
Specify whether you want a rewrite or new variations. When asking for rewrites, ask ChatGPT to list the changes in each section.
Step 1 — Changes: “Here is a list of changes to make to the above. Leave everything else unchanged…”
Step 2 — Options: “Create 3 variations of the following sections while strictly adhering to the above instructions…”
Step 3 — Questions: “Whenever you make a change, indicate where it was made after each section...”
Dive deeper: How does ChatGPT work?
As many machine-learning experts have pointed out, ChatGPT is a predictive AI model that analyzes patterns and tries to guess what word comes next when formulating a response.
In theory, ChatGPT doesn’t really understand what it’s doing, which often leads to what some experts call hallucinations.
AI hallucinations occur when ChatGPT makes stuff up, going as far as citing false information with utmost confidence.
Because of this phenomenon, the consensus among AI experts is that LLMs do not currently possess the logic and reasoning skills of a human being.
Despite lacking human-level awareness, the current performance of modern AI is so outstanding, it already outperforms human experts in highly technical fields.
For example, ChatGPT 4 has shown significant improvements in reasoning and logic, matching top performers on specialized tests such as bar exams and science olympiads.
The mystery behind why AI suddenly became much more powerful is often attributed to a concept called ‘emergence’, where new, unforeseen capabilities emerge as an AI model is further developed.
All large language models have emergent qualities, including ChatGPT. This means that we don’t yet know the limits of LLMs or AI tools in general, as AI technology is still in its infancy.
Spotlight: ChatGPT-powered apps for marketers
Building your own AI workflow for marketing can be time-consuming. Luckily, there are plenty of apps that extend the functionality of ChatGPT to further improve your content creation process.
The best ChatGPT powered apps for content marketing include ChatSonic and Jasper Chat which both provide fine-tuned workflows for specific marketing tasks.
If you prefer to use free tools, adding a ChatGPT browser extension in Edge, Chrome or Opera (which all support chrome extensions) lets you use ChatGPT with an internet-connected experience.
Browser extensions like ChatGPT Sidebar allow users to generate content based on an internet search or what they see on any open web page, similar to Microsoft Copilot sidebar experience in the Edge browser but without the limitations imposed by Microsoft.
For help with prompt ideas from a community of over 2 million users, AIPRM for ChatGPT is by far the best ChatGPT browser extension for power users, and can provide help with any kind of marketing task involving content generation.
When you want to analyze long-form content that exceeds the input limit in ChatGPT, use apps like ChatPDF, MapDeduce and ChatDoc that let you upload a document and ask questions based on its contents.
For video content, you can use summarize.tech to summarize any YouTube video. Just upload your own video as ‘unlisted’ on YouTube to use this tool on your content while keeping your video private.
For in-depth research, especially work that needs to cite scientific and academic papers, Genei and Elicit are must-haves.
Lastly, consider using AI agents like AutoGPT as fully automated task managers that can regularly perform a series of steps based on prior instructions.
AI agents are a great way for marketers to automate more complex tasks, such as automatic blogging, keyword research, and monitoring the web for updates on specific topics.
You can quickly set up and deploy your own AI agent without any technical know-how using AgentGPT, AI Agent or Aomni.
Conclusion: ChatGPT for marketing
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