SUCCESS STORY

How Transavia France Transformed Marketing Communication with Ultra-Performing Email Infrastructure

Discover how Transavia France a mis en place un programme de fidélité innovant via le Wallet Mobile et Loyalty Platform de Brevo pour convertir ses visiteurs occasionnels en clients réguliers et collecter des données clients qualifiées.

96% loyal program members Transavia France
93% wallet card retention rate
+20% increase in visits for card members

« Notre programme de fidélité Transavia France incarne parfaitement notre identité de marque : une carte personnalisée aux couleurs de Transavia France, un système statutaire évolutif qui récompense la fidélité, et ce ton 'playful' qui nous caractérise. Bilingue et totalement intégrée au wallet, cette solution offre bien plus qu'une simple carte - c'est une véritable expérience client qui connecte nos visiteurs à l'univers Transavia France tout en les guidant vers leur café préféré.»

Marie DupontDigital Marketing Manager, Transavia France

Avec la formule gagnante Wallet Mobile + Loyalty Platform de Brevo, Transavia France a su déployer :

High-performance email infrastructure with full control Brevo owns its emailing engine, ensuring 99.9% SLA-certified availability
Real-time APIs for instant campaign activation enabling maximum responsiveness and autonomous communication management
Omnichannel approach with automated email marketing and web push notifications for personalized customer experiences at scale
CDP integration via Census connecting customer data for unified marketing execution

Download the case study

The results speak for themselves !

96%

loyal program members Transavia France

93 %

Taux de rétention de la carte wallet

+20%

increase in visits for card members

LOYALTY PLATFORM & WALLET MOBILE

Pourquoi Transavia France a choisi Brevo ?

As a fast-growing European low-cost airline, Transavia France needed a robust email infrastructure capable of handling high communication volumes while guaranteeing maximum responsiveness and reliability. In the demanding aviation sector, deliverability quality is crucial for both transactional and marketing communications. They sought a solution that would support their omnichannel strategy and provide their marketing team with greater autonomy.

High-performance email infrastructure with full deliverability control
Real-time APIs for instant campaign activation and 99.9% SLA availability
Omnichannel approach with email automation and web push for personalized experiences

Learn more about Brevo's platform