3 brands, one platform: how My Little Paris maintains 97% deliverability
See how My Little Paris runs 3 brands and millions of sends a month on a single Brevo setup, without compromising on deliverability or on how its newsletters render.
- 97.76% overall deliverability rate
- 16% overall email open rate
- 1.03% soft bounce rate
About My Little Paris
My Little Paris started as a newsletter recommending things to do in Paris. The company has since grown into a lifestyle media brand, spanning editorial content and e-commerce, with two subscription box offerings, Gambettes Box and My Little Box, sold in France, Germany, and Japan. That growth brought a substantial subscriber base, now engaged across several channels, several countries, and several million emails a month.
The challenge
My Little Paris needed a solution that could handle over 8 million emails a month without ever negatively impacting deliverability, across several brands (like Gambettes Box) and countries (France, Germany, Japan).
The company also needed to keep each entity's databases and workspaces strictly separate within the platform, so every team could operate independently.
Finally, the production team is exacting about how its newsletters look and needed precise control over margins and line spacing, especially on phones, to stay true to its brand guidelines.
The solution
Marketing campaigns and transactional emails
Brevo is My Little Paris's single sending engine for its newsletters, mass campaigns, and transactional emails, with reliable deliverability across millions of emails sent every month.
Join 600,000+ customers around the world who trust Brevo
Discover other success stories with Brevo
