SendGrid vs Brevo — how do they compare?

SendGrid and Brevo have similar pricing but Brevo works out cheaper for high-volume senders. Consider these prices are only for SendGrid’s email marketing service. If you need to send transactional emails, you must purchase SendGrid’s Email API plan separately. For similar pricing, Brevo plans include email marketing & transactional emails (via SMTP relay). Plus, you’ll also get access to other multichannel tools. This means Brevo is better value for money.

How many free emails can I send with Brevo vs SendGrid?

Brevo lets you send up to 300 emails per day (9,000/month) on the free plan. Meanwhile, SendGrid allows 6,000 emails per month free but only for up to 2,000 contacts.

What kind of marketing automation do I get with Brevo?

Brevo offers advanced marketing automation features to help you send the right message at the right time to your subscribers. On top of common automations like welcome, birthday, and abandoned cart emails, Brevo lets you create custom workflows with different trigger options. Triggers can be based on subscribers’ engagement with your emails and also their activity on your website, thanks to the Brevo Tracker tool. You can also build personalized journeys with conditions to determine which messages users receive, based on their behavior. On the other hand, SendGrid offers fewer automation options. The only prebuilt workflow SendGrid offers is for a welcome series. SendGrid has lead scoring functionality only as a paid add-on.

Do I get more marketing features with Brevo vs SendGrid?

Yes! Brevo is an all-in-one marketing tool with functionality that goes beyond email marketing. Aside from sending emails you can also use automation for SMS messages, managing your subscribers, updating contacts on your CRM, and chatting with your website visitors.

What kind of integrations does Brevo offer?

Sending emails via a third-party application is easy with the Brevo API/SMTP server or with one of our many custom-built integrations (see the full list here ).

Is Brevo's deliverability reliable?

Great email deliverability is essential to the success of email marketing campaigns. At Brevo, we have a team of email deliverability experts helping our customers maximize their email delivery rate. For exceptionally large senders, we also offer dedicated IPs to take even more control of their reputation. Here's what Brevo offers: 10 years of email deliverability expertise and a dedicated global team to support your growth, actively managed sender reputations for all of our Brevo sender IPs, a network of SMTP servers that are built and maintained for bulk email sending, and dedicated IP for large senders.

Who is Brevo best for?

Brevo works best for SMBs and ecommerce stores that want to attract, engage, and nurture customers via email marketing and marketing automation. Whether you are digitizing your business for the first time or looking to rapidly reach more customers online, Brevo makes your life easier by putting multiple marketing tools under one roof.

Choose Brevo vs SendGrid to send more emails

Brevo gives you marketing and transactional emails at no extra cost. Send up to 300 marketing and transactional emails per day FREE. Also free: live chat widget. Get more, pay less with Brevo.

Join 500,000+ customers around the world who trust Brevo

Brevo vs. SendGrid: What's the difference?

When it comes to email marketing, both products offer similar features, including tools for design, segmentation, and personalization. The main difference between Brevo and SendGrid is that Brevo gives you transactional emails, live chat, and a Sales Platform at no extra cost, while SendGrid charges extra for these features.

Transactional emails at no extra cost

You pay extra for SendGrid’s Email API plan on top of its Marketing Campaigns plan, if you want to send transactional messages like password resets and order updates.

Brevo offers SMTP relay. You don’t have to pay extra to send transactional emails if you’re already on a Marketing email plan.

Talk to customers via SMS and live chat — from the same tool

Want to add a live chat widget to your website or send SMS messages? With SendGrid, you have to purchase SendGrid’s Twilio solution separately.

Brevo gives you a free live chat widget with unlimited chats and complete conversation history. Sending SMS and WhatsApp messages is included in your plan — you only pay for your sending volume and destination.

Get more marketing automation features

Automatically add or remove subscribers from lists. Assign contacts with lead scores based on their engagement. Use Brevo automation for SMS messages and segmenting your subscribers.

Automations are limited with SendGrid. It offers a pre-built welcome workflow and not much else. And while it supports lead scoring, this feature is only available as a paid add-on.

Send emails to a large list with Brevo

SendGrid doubles your costs or more as your contact list grows. Brevo stays affordable.

	Brevo	SendGrid
Free emails	9,000	6,000
1 email/month to 500 contacts	$9	$15
1 email/month to 1,500 contacts	$17	$15
1 email/month to 20,000 contacts	$29	$50
1 email/month to 40,000 contacts	$39	$50
1 email/month to 60,000 contacts	$55	$120
1 email/month to 100,000 contacts	$69	$200

Based on sendgrid.com/pricing on 22/10/24.

Brevo vs. SendGrid: The full comparison

Features	Brevo	SendGrid
Email marketing campaigns
Transactional emails	SMTP relay & API	Email API only (extra cost)
Customizable email templates	Unlimited	Limited per plan
Landing page builder
SMS marketing		Paid add-on
Live chat		Paid add-on
Facebook ads
Sales Platform
Prebuilt automation workflows		Welcome series only
Custom automation workflows
If/then automations
Website activity triggers
Lead scoring		Paid add-on
SMS automation

Why SendGrid users switch to Brevo

Simple and comprehensive

“[SendGrid] was too complicated to understand and I felt it was designed more for IT savvy users than end users looking for functionality.”

Great interface and customer service

“The way we use the software with differing contacts list size and numbers of sends per month make SendGrid more expensive.”

Brevo is better than the competition

“After a not so decent experience with SendGrid, I decided to try out Brevo, and it was awesome. Mails get delivered in about 2 seconds.

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Free

Discover Brevo

‌

Everything in Free:

300 emails/day
Customizable email templates
Drag & drop editor
Transactional (API, SMTP, Webhooks)
SMS & WhatsApp campaigns

See all features

Starter

Ideal for growing businesses

Starting from

‌

Everything in Free, plus:

From 5,000 emails/month
Basic reporting & analytics

See all features

Business

Built for marketing managers and ecommerce pros

Starting from

‌

Everything in Starter, plus:

From 5,000 emails/month
Multi-user access (add-on)
Landing pages
Phone support

See all features

Enterprise

Tailored solutions to fit your needs

Custom price

Everything in Business, plus:

Unlimited contacts
Advanced integrations
Tailored onboarding

And more

Frequently asked questions

SendGrid and Brevo have similar pricing but Brevo works out cheaper for high-volume senders. Consider these prices are only for SendGrid’s email marketing service. If you need to send transactional emails, you must purchase SendGrid’s Email API plan separately.

For similar pricing, Brevo plans include email marketing & transactional emails (via SMTP relay). Plus, you’ll also get access to other multichannel tools. This means Brevo is better value for money.
Brevo offers advanced marketing automation features to help you send the right message at the right time to your subscribers.

On top of common automations like welcome, birthday, and abandoned cart emails, Brevo lets you create custom workflows with different trigger options. Triggers can be based on subscribers’ engagement with your emails and also their activity on your website, thanks to the Brevo Tracker tool. You can also build personalized journeys with conditions to determine which messages users receive, based on their behavior.

On the other hand, SendGrid offers fewer automation options. The only prebuilt workflow SendGrid offers is for a welcome series. SendGrid has lead scoring functionality only as a paid add-on.
Great email deliverability is essential to the success of email marketing campaigns. At Brevo, we have a team of email deliverability experts helping our customers maximize their email delivery rate. For exceptionally large senders, we also offer dedicated IPs to take even more control of their reputation.

Here's what Brevo offers: 10 years of email deliverability expertise and a dedicated global team to support your growth, actively managed sender reputations for all of our Brevo sender IPs, a network of SMTP servers that are built and maintained for bulk email sending, and dedicated IP for large senders.