CUSTOMER STORY

From hours to 10 minutes: How Tickets for Good scaled its social impact by 8x with Brevo

Discover how this tech-for-good platform uses Brevo's dynamic data feeds to send the right entertainment offer to the right essential worker in under 10 minutes.

"Brevo has transformed us from manual email builders into a fast, strategic marketing team. What used to take hours now takes less than ten minutes, which means we can get the right event offers in front of the right people faster than ever before."

Natalya SteckoMarketing & Communications Manager, Tickets for Good

Who is Tickets for Good?

Tickets for Good is on a mission to make live entertainment accessible to the people who dedicate their lives to helping others. They partner with event organisers to provide free and heavily discounted tickets to NHS/healthcare workers, educators, and charity/nonprofit staff. But doing good at this scale comes with a unique operational hurdle. Event inventories are highly volatile—offers drop last-minute and can sell out in minutes. For their marketing team, the challenge is huge: they must instantly notify the right person, at the right location, before the event is sold out, all without being bogged down by manual execution.

The triple challenge: speed, relevance, and scale

Speed

No more "manual email machines". Before Brevo, building a single email took several hours of manual copy-pasting.

Relevance

Protecting trust. Sending irrelevant offers damages engagement. They needed to ensure a comedy fan in Manchester only receives relevant local offers.

Scale

Growing without burning out. With hundreds of live offers, growth was impossible without drastically automating campaign creation.

Data-driven orchestration for highly targeted sends

Tickets for Good connected their inventory directly to Brevo, replacing manual work with real-time synchronization.

Real-time data feeds (Live Feeds)Website events automatically feed into Brevo. Once an event is sold out, it disappears from the feed: no more expired offers.

Hyper-personalized targetingSmart segmentation cross-references interests, location, and profession to ensure a nurse only receives offers they are eligible for.

One template, infinite versionsThanks to the Drag & Drop editor and dynamic blocks powered by the feed, email content updates automatically for each segment without manual intervention.

Results achieved with Brevo

< 10 min
to build and launch a campaign (down from several hours)
+728%
increase in campaign volume YoY, with the same team size
650k+
essential workers now receiving highly relevant offers instantly

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From hours to 10 minutes: How Tickets for Good scaled its social impact by 8x with Brevo

Who is Tickets for Good?

The triple challenge: speed, relevance, and scale

Data-driven orchestration for highly targeted sends

From data integration to marketing action

"Event Drops" alerts

Dynamic newsletters

Reactivation campaigns

Results achieved with Brevo

< 10 min

+728%

650k+

Need a document to circulate internally?

Data-driven orchestration for highly targeted sends

Need a document to circulate internally?