SUCCESS STORY

Thalgo: +30% revenue thanks to automation

Since 2021, Thalgo has relied on Brevo to manage a multi-entity organization with 17 sub-accounts on a single interface, giving local teams autonomy and accelerating performance.

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"With Brevo, we have the ability to integrate all our brands onto a single solution and manage them as sub-accounts. This has allowed us to move very quickly with all our distributors and grow our revenue in France by more than 30%."

Thierry ClémentWebmaster , THALGO Group

Results achieved with Brevo

+30%

revenue in France

17

sub-accounts managed

97%

deliverability over the last 6 months

Industry: Beauty / Cosmetics

Employees: 30,000+

Clients: 15,000+ professionals trust Thalgo

https://www.thalgo.co.uk/

About Thalgo

THALGO is a French marine cosmetics brand founded in 1964, historically rooted in the world of algae and thalassotherapy. It is a multi-entity organization, with customer communication and marketing challenges that vary by market. Its goal: maintain a coherent group framework without slowing down local execution.

The Challenge

Centralizing Governance… Without Slowing Down Local Execution

As an organization grows, customer communication becomes more complex: the more entities there are, the heavier the management becomes, and the slower execution can get. When choosing a platform, Thalgo was looking for a solution capable of bringing all its brands onto a single foundation, while giving teams and distributors the ability to communicate with their own customers. The challenge was clear: structure a group framework without multiplying tools, and help the organization mature in its use of automation.