SaaS Company involve.me Uses Marketing Automation to Turn Free Users into Paying Customers

Industry: MarTech

12 employees

Location: Vienna, Austria

involve.me

About involve.me

involve.me is a SaaS platform that helps businesses create personalized, conversion-driven funnels without needing coding skills. Its no-code editor enables users to build multi-step funnels that combine quiz, form, survey, and calculator elements. These funnels adapt in real-time based on respondent input, gather valuable audience insights, and automatically qualify leads. Businesses of all sizes and industries can quickly launch branded funnels with involve.me, using pre-made templates or AI features to boost engagement, capture leads, and increase conversions.

involve.me offers an online no-code funnel builder that helps anyone build high-converting lead generation funnels, no matter their coding skills.

As a freemium tool, involve.me has a large base of non-paying users. Converting free users into paying customers, and then retaining them, has been their main growth challenge in recent years as many of their features are already available in the free plan. Users can also try most premium features for free. To drive conversions, involve.me needed to reach customers with targeted, timely information. For this, they turned to Brevo.
involve.me used Brevo to activate users with email marketing campaigns. Brevo’s tracker and API connection also simplified how they communicated with users. With Brevo email automation features, involve.me’s team created tailored email sequences. That way, users received personalized campaigns based on product usage data.

Overall, Brevo helped involve.me create well-targeted onboarding email sequences, product activation emails, and dedicated feature promotion flows. As a result, involve.me saw an 8.7% increase in paid plan purchases and a 6% decrease in their churn rate.
After seeing the value of Brevo for their marketing strategy, involve.me decided to share the benefits with their users. They added Brevo as a native integration to their product. Now, users can automatically sync data between involve.me campaigns and Brevo email lists.

involve.me is also one of the first partners to integrate with Brevo’s Sales CRM. This integration lets users automate how they create customized deals. That way, users can boost lead generation and customer engagement.

If involve.me had to describe Brevo in one word, it would be worthwhile. To them, Brevo has so much to offer and is a very affordable tool for SMBs like them.

Image credits to © Florentina Olareanu | TEDxVienna