SUCCESS STORY
Kenya Airways takes its loyalty program to new heights with Brevo’s Transactional Email API
Discover how the airline ensures a seamless member experience for thousands of new monthly sign-ups using Brevo’s sending infrastructure.Discover how the airline ensures a seamless member experience for thousands of new monthly sign-ups using Brevo’s sending infrastructure.
Results achieved with Brevo
About Kenya Airways & Asante Rewards
Kenya Airways is an airline based in Kenya. In June 2023, the team launched Asante Rewards, its loyalty program, with a clear ambition: to rapidly grow the community while improving long-term engagement through more relevant and better-managed communications.
To support this trajectory, Kenya Airways relies on Brevo: first via the API to secure the program’s transactional emails, and then by preparing the expansion to the Marketing Platform to activate segmentation, campaigns, automation, and insights.
The challenge
Scaling up without compromising on quality
With the successful launch of Asante Rewards, Kenya Airways faced a massive influx of new memberships. The challenge? Ensuring that every new member instantly receives their confirmation and loyalty number, without delays or errors. Faced with these growing volumes, the team needed a robust sending infrastructure capable of easily interfacing with their existing technical ecosystem while guaranteeing optimal deliverability.
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