DATABASE

The BFCM Inbox: 250 Emails to Benchmark Your Strategy

Learn from the best brands and uncover what actually works during Black Friday

FREE DATABASE

Real emails. Real data. Real performance insights.

We collected 250 BFCM emails from leading brands, then ran the numbers to uncover the strategies behind inbox success. Whether you’re chasing the perfect send time, balancing design with deliverability, or just looking for creative sparks, this is your shortcut to building smarter BFCM strategies.

Real emails. Real data. Real performance insights.

Key signals from the inbox

Timing pressure points

Spot when inbox competition peaks, and where there’s whitespace to claim.

Deliverability trade-offs

See how far brands push creative elements before tipping spam thresholds.

Cadence benchmarks

Understand how aggressive strategies compare to more conservative approaches.

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Increase engagement by 10%
Grow conversion rate to 5%
Boost revenue by 42%

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Turn data into action

Insights you can apply immediately