Create customer segments in seconds.
Making customer relationships effortless is what we do – and it just got a whole lot easier. With Brevo’s AI segmentation, all you need to do is describe the contacts you want to reach, and AI will instantly identify them.
How does it work?
Segment AI uses machine learning to sift through your data and find the exact customers that match your query. This means less guesswork for you and more accurate, complete customer segments for efficient targeting.
Now, you can use AI to segment the following attributes:
- Contact information (excluding custom attributes for now)
- Email filters
- SMS filters
- Ecommerce filters.
Who can use AI segmentation?
All Enterprise customers are now able to use AI segmentation right from their contacts tab.
Example AI segmentation use cases

1. Ecommerce: Segment customers by purchasing behavior
Find that perfect audience for your cross and up-sell campaigns and exclude those who have already made a recent or similar purchase.
Examples: [Customers who purchased X and Y in the last year], [Customers who made a purchase in the last 7 days].
2. Campaigns: Group customers by engagement level or channel
Understand how your customers interact with your brand. Push inactive customers to the right channels or send messages to the most effective channels.
Examples: [Contacts who opened an email and made a purchase in the past month], [Contacts who haven’t clicked on an SMS link in the past 7 days].
And many more possibilities! Happy segmenting.