TRANSACTIONAL EMAIL SERVICE
Transactional email service with 99% deliverability
Send critical customer messages instantly and reliably via email, SMS, and WhatsApp.
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What is transactional email?
Transactional emails are one-to-one messages triggered by specific user actions on your app or website. Unlike bulk emails sent to marketing lists, transactional emails contain critical information related to a recipient's account or purchase. They are also expected by the recipient, which is why they usually boast much higher open rates than marketing emails.
Transactional emails don't require an unsubscribe link because they're functional messages users anticipate receiving after taking an action. Common types of transactional emails include password resets, order confirmations, two-factor authentication codes, welcome emails, and account notifications.
Whether you're a developer or a marketer, Brevo's transactional email service makes it simple to deliver mission-critical messages reliably across multiple channels.
Common transactional email use cases
Password reset emails
Password reset emails help users regain access to their accounts when they've forgotten credentials or been locked out for security reasons. These emails contain a secure, time-limited link or code that allows users to create a new password.With Brevo, setting up domain authentication (SPF, DKIM, and DMARC) is straightforward, protecting your users from email spoofing and keeping password reset emails out of the spam folder.
Order confirmations and receipts
Order confirmation emails are sent immediately after a purchase is completed, providing customers with proof of their transaction, itemized product details, pricing, and shipping information. These emails have the highest open rates because customers actively look for them. Brevo's 99% deliverability means order confirmations reach your customers' inboxes reliably, with full order details personalized using dynamic variables.
Welcome emails
Welcome emails are the first message new users receive after signing up for an account or service. They set the tone for the customer relationship, often including a thank you message, next steps, getting started guides, or special offers to drive early engagement.Brevo's drag-and-drop template builder makes creating beautiful welcome emails simple, with lightning-fast delivery within seconds of signup.
Two-factor authentication emails
Two-factor authentication emails contain verification codes or links that users need to complete the login process. These security-critical emails must be delivered instantly and reliably—any delay frustrates users and any failure compromises security.Brevo's optimized infrastructure delivers 2FA verification codes reliably across email and SMS.
Get started with Brevo's transactional email service
Create your free account, no credit card needed.Built for every business — from the first send to enterprise
Developers
FOR DEVELOPERS
Reliable APIs, seamless integrations
Send transactional email, SMS, and WhatsApp—on time and at scale.
- SDKs and integrations for major CMS and commerce platforms
- Inbound & outbound webhooks
- 99.9% uptime
- Inbound parsing
Everything you need to send with confidence
Advanced deliverability and security
Brevo helps you set up DMARC, DKIM, and SPF authentication to protect your domain and maximize inbox placement. Optional dedicated IP addresses give you complete control over sender reputation with automated warming.- Full authentication protocol support
- Dedicated IPs available for high-volume senders
- Custom domain tracking for branded links (for accounts with a dedicated IP)
Extended logging and compliance
Flexible log retention with fully searchable email history and complete message content. Configure custom retention rules as needed for compliance or storage management.- Searchable email logs with full content
- Automatic bounce and complaint handling
- Suppression list management to protect reputation
Template management and optimization
Build beautiful emails with drag-and-drop editor, rich text, or custom HTML. Test two different versions to optimize performance.- Template builder (drag-and-drop or HTML)
- A/B split testing
- Real-time performance analytics
Multichannel transactional messaging
Go beyond email. Send transactional messages via email, SMS, and WhatsApp from one platform. Reach customers on the channel that works best for each moment.- Email: Order confirmations, receipts, password resets
- SMS: Time-sensitive alerts, 2FA codes, delivery updates
- WhatsApp: Rich media notifications, customer support confirmations
Connect Brevo to your app in minutes
Choose the integration method that works best for your technical setup and workflow.- RESTful API: Send transactional emails programmatically with our modern REST API. Official SDKs available in PHP, Python, Node.js, Ruby, Go, Java, and C#.
- SMTP relay: Configure any application to send via Brevo's SMTP servers. Works with WordPress, Magento, and any platform that supports SMTP.
- Plugins: Official integrations for WordPress, WooCommerce, Shopify, Magento, Zapier, and more.
Our transactional email service at a glance
Free forever, no credit card needed
Best for individuals and solopreneurs building an online presence.
Starter
Best for single users getting started with email and multi-channel marketing.Starting from
From 5,000 emails per month
Features included in Starter:
- Campaigns & transactionalEmail & SMS
- Drag & Drop email editor
- Email templates
- AI content generatorDraft subject lines and email copy, adjust tone, and more
- Advanced segmentationSearch, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
- FormsCreate branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
- Basic reporting & analytics
- Email supportGet help via email from our customer care team. Support available in 6 languages.
- per monthNo Brevo logo
- per month/userSales Essentials
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Standard
Best for growing businesses ready to scale their marketing.Starting from
From 5,000 emails per month
Everything in Starter, plus:
- Marketing automationCreate an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
- A/B testingTest subject lines or content variants to improve opens and clicks.
- Advanced email reportingClick heatmaps, geographic data & device-level insights.
- AI send time optimizationAutomatically send emails when each contact is most likely to engage.
- Web & event trackingTrack on‑site behavior and custom events to trigger messages and segment with precision.
- 1 page includedLanding pagesCreate standalone campaign pages without a developer.
- No Brevo logoRemove the “Sent with Brevo” footer to keep emails strictly professional.
- Priority email support
- per month/userSales Essentials
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Professional
Best for marketing teams managing advanced data-driven campaigns.Starting from
From 150,000 emails per month
Everything in Standard, plus:
- WhatsApp, Popups, Mobile & Web PushAdditional marketing channels
- 10 seats includedMulti-user access
- Contact scoringAutomatically score contacts by engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes Recency Frequency Monetary, Customer Lifetime Value, Purchase Timing Deviation, and more.
- Advanced commerce featuresDrive sales with AI recommendations, back-in-stock alerts, and coupons
- AI segmentationLet Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
- Pre-built & custom dashboards
- Phone supportSpeak directly with our team when you need faster resolution.
- 3 hours per year includedDeliverability Specialist supportWork with an expert to improve email deliverability and inbox placement.
- per month/userSales Advanced
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Enterprise
Best for large organizations with custom needs and high-volume operations.Custom price
From 1 million emails per month
Everything in Professional, plus:
- Sub-account managementManage multiple business units & brands under one master account.
- Custom objectsImport all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
- Brevo Mobile WalletDigitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
- Custom Loyalty engineCreate and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
- Custom data integrationsSync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
- AI data analystAsk plain‑language questions and get instant answers from your data with Aura AI.
- Dedicated IP
- SSO & SAML
- Tailored onboardingReceive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
- CSM supportRecurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
- Sales Advanced
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Awarded for excellence
