Do I have to enter my credit card details to sign up?

No. We only need your email address and the name of your organization, and then you will be able to start creating campaigns.

Do I need any prior knowledge or skills?

Not at all! Brevo is designed with simplicity in mind. Even if you're a complete beginner, you'll have all the tools you need to build stunning emails, create contact lists and set advanced preferences. If you ever need guidance, you can take a look at our many tutorials and resources, or contact our support team.

Can I send transactional emails on my plan?

Yes! All Brevo plans give you access to transactional email features, including RESTful APIs, SMTP, outbound webhooks, unlimited log retention, and more. Brevo integrates with all major CMS and our API docs are complete with guides, SDKs, libraries and code recipes to help you get started.

Are you committed to this plan?

You choose your commitment period when you sign up for a plan (monthly or yearly). There are no hidden fees with Brevo. Sign up for a plan or purchase credits as you need them, there are no additional fees.

Why choose a pay-as-you-go plan?

A pay-as-you-go plan is ideal for businesses and organizations that don't send emails often, or that don’t have a large contact list. PAYG credits do not expire, so you can use them at your own pace. One email sent equals one credit deducted. You still get all of our great features and services, however they do not include phone support. It is still possible to easily buy more credits or shift to a monthly plan at anytime though.

Can I try Brevo before purchasing a plan?

Absolutely! When you create an account, you will automatically have a Free plan to upload your contacts. Once we approve your account for sending, you can start sending up to 300 emails per day.

What if I change my mind?

If you change your mind, you can cancel your plan at any time directly from your account. Your data will be stored if you wish to use our services again, or we can delete all of your records upon your request.

All payments are made by credit card, through our secure payment processor, Adyen, or by Paypal. If you subscribe to a monthly plan, the subscription period is 30 days and charges are processed at the beginning of each period. Email and SMS credits are charged at purchase. All statements are available within your account.

What is a dedicated IP?

A dedicated IP plan allows you to send email campaigns using your domain name and your own signature. You create transparency with your customers and build a reputation based on your IP and your domain name.

Pricing Plans

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Starter

Best for single users starting with email and multi-channel marketing.

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Features included in Starter:

From 5,000 emails per month
Email & SMS
Send email & transactional messages. SMS credit sold separately.
Drag & Drop email editor
Craft polished emails fast—just drag, drop, and send.
Email templates
Jumpstart campaigns with responsive templates tailored to your industry and use case.
AI content generator
Draft subject lines and email copy, adjust tone, and more.
MCP for ChatGPT & Claude
Manage campaigns and contacts directly from ChatGPT, Claude & other AI tools
Advanced segmentation
Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
Forms
Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
Basic reporting & analytics
Track opens and clicks to measure campaign performance.
Email support
Get help via email from our customer care team. Support available in 6 languages.

No Brevo logo
per month
Sales Essentials
per month

See all features

Standard

Best for small businesses ready to automate and test campaigns.

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Everything in Starter, plus:

Marketing automation
Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
A/B testing
Test subject lines or content variants to improve opens and clicks.
Advanced email reporting
See where and how contacts engage to optimize future campaigns.
Click heatmaps, geography & device reports
AI send time optimization
Automatically send emails when each contact is most likely to engage.
Web & event tracking
Track on‑site behavior and custom events to trigger messages and segment with precision.
Landing pages
Create standalone campaign pages without a developer.
1 page included
No Brevo logo
Remove the “Sent with Brevo” footer to keep emails strictly professional.

Sales Essentials
per month

See all features

Professional

Best for teams leveraging data and AI to drive growth across channels.

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Everything in Standard, plus:

From 150,000 emails per month
Additional marketing channels
WhatsApp, Popups, Mobile & Web Push
Multi-user access
10 seats included
Contact scoring
Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
Advanced ecommerce features
Drive sales with AI recommendations, back-in-stock alerts, and coupons.
AI segmentation
Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
AI Data Analyst
Ask plain‑language questions and get instant answers from your data with Aura AI.
Phone support
Speak directly with our team when you need faster resolution.
Deliverability Specialist support
Work with a specialist to improve email deliverability and inbox placement. 3 hours per year included.

Sales Advanced
per month/user

See all features

Enterprise

Best for companies with 1M+ contacts needing custom solutions & full data control.

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Everything in Professional, plus:

Multi-account management
Manage multiple business units & brands under one master account.
Custom objects
Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
Brevo Mobile Wallet
Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
Custom loyalty engine
Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
Custom data integrations
Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
Dedicated IP
Maintain full control of your sending reputation with a dedicated IP.
SSO & SAML
Secure, enterprise‑grade single sign‑on for centralized access management.
Tailored onboarding
Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
CSM support
Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).

Sales Advanced

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Frequently asked questions

A pay-as-you-go plan is ideal for businesses and organizations that don't send emails often, or that don’t have a large contact list. PAYG credits do not expire, so you can use them at your own pace. One email sent equals one credit deducted. You still get all of our great features and services, however they do not include phone support. It is still possible to easily buy more credits or shift to a monthly plan at anytime though.