OMNISEND VS. BREVO
Comparing Omnisend vs. Brevo
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Brevo vs. Omnisend: At-a-glance comparison
Brevo (formerly Sendinblue) and Omnisend are both powerful, intuitive email marketing platforms. Either may suit your business better. It all depends on your goals, desired functionalities, and budget.
Brevo stands out for its affordability, multichannel capabilities (email, SMS, WhatsApp), and built-in CRM. It’s perfect for businesses looking for flexibility without the high costs. Omnisend, while great for ecommerce, can become expensive as your contact list grows or as you add advanced features.
Email marketing: Pay less to grow with Brevo
Brevo helps you scale your email marketing without breaking the bank. While both platforms have free plans, Brevo’s offering is more generous. You get 9,000 emails/month, plus free SMS and WhatsApp campaigns, making it ideal for businesses wanting to engage customers without extra costs.
Omnisend limits its free plan to just 500 emails/month and charges separately for SMS, making it more suited for ecommerce businesses that don’t mind spending extra.
Free forever, no credit card needed
Best for individuals and solopreneurs building an online presence.
Starter
Best for single users getting started with email and multi-channel marketing.Starting from
From 5,000 emails per month
Features included in Starter:
- Campaigns & transactionalEmail & SMS
- Drag & Drop email editor
- Email templates
- AI content generatorDraft subject lines and email copy, adjust tone, and more
- Advanced segmentationSearch, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
- FormsCreate branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
- Basic reporting & analytics
- Email supportGet help via email from our customer care team. Support available in 6 languages.
- per monthNo Brevo logo
- per month/userSales Essentials
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Standard
Best for growing businesses ready to scale their marketing.Starting from
From 5,000 emails per month
Everything in Starter, plus:
- Marketing automationCreate an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
- A/B testingTest subject lines or content variants to improve opens and clicks.
- Advanced email reportingClick heatmaps, geographic data & device-level insights.
- AI send time optimizationAutomatically send emails when each contact is most likely to engage.
- Web & event trackingTrack on‑site behavior and custom events to trigger messages and segment with precision.
- 1 page includedLanding pagesCreate standalone campaign pages without a developer.
- No Brevo logoRemove the “Sent with Brevo” footer to keep emails strictly professional.
- Priority email support
- per month/userSales Essentials
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Professional
Best for marketing teams managing advanced data-driven campaigns.Starting from
From 150,000 emails per month
Everything in Standard, plus:
- WhatsApp, Popups, Mobile & Web PushAdditional marketing channels
- 10 seats includedMulti-user access
- Contact scoringAutomatically score contacts by engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes Recency Frequency Monetary, Customer Lifetime Value, Purchase Timing Deviation, and more.
- Advanced commerce featuresDrive sales with AI recommendations, back-in-stock alerts, and coupons
- AI segmentationLet Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
- Pre-built & custom dashboards
- Phone supportSpeak directly with our team when you need faster resolution.
- 3 hours per year includedDeliverability Specialist supportWork with an expert to improve email deliverability and inbox placement.
- per month/userSales Advanced
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Enterprise
Best for large organizations with custom needs and high-volume operations.Custom price
From 1 million emails per month
Everything in Professional, plus:
- Sub-account managementManage multiple business units & brands under one master account.
- Custom objectsImport all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
- Brevo Mobile WalletDigitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
- Custom Loyalty engineCreate and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
- Custom data integrationsSync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
- AI data analystAsk plain‑language questions and get instant answers from your data with Aura AI.
- Dedicated IP
- SSO & SAML
- Tailored onboardingReceive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
- CSM supportRecurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
- Sales Advanced
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EMAIL MARKETING
Create emails that get opened
Brevo’s ease of use simplifies designing email campaigns that resonate with your audience — no design degree required. With pre-designed templates, a drag-and-drop editor, and advanced personalization tools, you’re able to send emails your customers will want to open.- Segment your email list for targeted marketing campaigns
- A/B test subject lines and content for better open rates
- Monitor campaign performance with real-time data
MULTICHANNEL
Be everywhere your customers are
Brevo combines email, SMS, WhatsApp, and chat tools in one place, so you can connect with your customers no matter where they are. Whether you're following up on an abandoned cart or sending an order confirmation, your message reaches the right person at the right time.
ECOMMERCE
Turn first-time buyers into loyal customers
Your ecommerce business deserves tools that do more than just sell. Brevo helps you build loyal relationships by integrating directly with platforms like Shopify and WooCommerce, etc. You can access product stats, customer insights, and revenue analytics — all in one place.- Track sales and conversions directly from email and SMS campaigns
- Personalize recommendations based on customer journey and behavior
- Optimize campaigns with revenue insights
MARKETING AUTOMATION
Work smarter, not harder
Tired of doing the same tasks over and over? Brevo’s marketing automation features do the heavy lifting so you can focus on growing your business.- Trigger emails and SMS based on customer behavior
- Set up automation workflows for welcome sequences, abandoned carts, and more
- Track automation performance with easy-to-digest insights
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