Comparing Klaviyo vs. Brevo
Enjoy better pricing for ecommerce marketing and SMB needs with Brevo
Join 600,000+ customers around the world who trust Brevo
Brevo vs. Klaviyo pricing: A cheaper alternative for growing businesses
Klaviyo’s pricing is based on the number of active profiles. Only 250 active profiles and 500 emails are included in the free plan. The cheapest Klaviyo pricing plan is up to 500 active profiles for $20. So, if you’re a small business looking to grow, be ready for your monthly bill to go up fast.
Note: In January 2025, Klaviyo announced that they would be enforcing a new profile compliance policy (effective February 18). Under this policy, they will automatically charge based on your total number of active user profiles. That means you could end up paying more even if your contact list size stays the same.
With Brevo, you pay by the number of emails you want to send, with generous contact storage at no extra cost. The free plan’s very generous, too: 300 emails daily (that’s 9,000/month) and up to 100,000 contacts.
Brevo for email marketing: Get powerful features without the Klaviyo price tag
Both Brevo and Klaviyo are powerful email marketing platforms. However, these features can come at a hefty price tag with Klaviyo as the size of your email list grows. Even support is not free on there, free users only have email support the first 60 days. Brevo offers an alternative solution for your email marketing, with similar functionality at a fraction of the cost and always free email support for everyone.
Free forever, no credit card needed
Best for individuals and solopreneurs building an online presence.
Starter
Best for single users starting with email and multi-channel marketing.- From 5,000 emails per month
- Email & SMS
- Drag & Drop email editor
- Email templates
- AI content generator
- Advanced segmentation
- Forms
- Basic reporting & analytics
- Email support
- per monthNo Brevo logo
- per monthSales Essentials
Standard
Best for small businesses ready to automate and test campaigns.- Marketing automation
- A/B testing
- Click heatmaps, geography & device reportsAdvanced email reporting
- AI send time optimization
- Web & event tracking
- 1 page includedLanding pages
- No Brevo logo
- per monthSales Essentials
Professional
Best for teams leveraging data and AI to drive growth across channels.- From 150,000 emails per month
- WhatsApp, Popups, Mobile & Web PushAdditional marketing channels
- 10 seats includedMulti-user access
- Contact scoring
- Advanced ecommerce features
- AI segmentation
- AI Data Analyst
- Phone support
- Deliverability Specialist support
- per month/userSales Advanced
Enterprise
Best for companies with 1M+ contacts needing custom solutions & full data control.Custom price
- Multi-account management
- Custom objects
- Brevo Mobile Wallet
- Custom loyalty engine
- Custom data integrations
- Dedicated IP
- SSO & SAML
- Tailored onboarding
- CSM support
- Sales Advanced
Drive sales with automation workflows
Automation is an essential use case when comparing any other email marketing solution vs Klaviyo. How does Brevo stack up? It offers equal custom options for complex workflows and ready scenarios for fast setup.- Behavior-based and website tracking event triggers
- Branching logic (if/then)
- Omnichannel: combine email, WhatsApp, SMS, and more
Seamlessly integrate with your ecommerce platform
Selling on Shopify or another ecommerce platform? Brevo, vs Klaviyo, offers an ecommerce dashboard with product stats, revenue analysis, and insights to improve your marketing efforts.- Monitor retention metrics
- Look into product performance
- Analyze your revenue
Get the support you need — when you need it
Need help? Brevo offers faster, more flexible customer support compared to Klaviyo — even for free account users.- Email support
- Phone support (starting from the Professional plan)
- 6 languages (English, Spanish, French, German, Portuguese, and Italian)
They explain it best
Excellent support
"What stands out is their customer support — even as a free account user, I received personalized, non-canned responses to my queries. This prompt and considerate support especially for minor issues is commendable."
All-in-one marketing
"It’s very helpful for SMEs (small and medium-sized enterprises) to easily interact with their customers even if they are on a small budget.
It provides you with an all-in-one email and marketing platform."
Accessible and effective
"Brevo is truly one of the most amazing email automation platforms I've used so far in my organizations. The array of customizations, features, and a user-friendly dashboard saves a lot of time and effort."
Brevo vs Klaviyo: Comparing ecommerce features
With Brevo and Klaviyo you’ll find all the essential functionality for growing your ecommerce businesses, including:
- Integrations: Connect with major ecommerce platforms to automatically sync your customer data for more personalized campaigns.
- Automation: Easily set up automated campaigns using pre-built workflows for common scenarios, including welcoming new subscribers and chasing abandoned carts. Or craft your own customer journeys from scratch, with the option to add conditions that determine the path each contact should take.
- Website tracking: Better target your email campaigns by knowing what each customer is doing on your online store, like products they’ve browsed or bought.
On top of this, Brevo offers extra multichannel features not available with Klaviyo, giving you even more opportunities to engage with customers: live chat, push notifications, WhatsApp campaigns, landing page builder.
Awarded for excellence
Loved by users everywhere
2500+ reviews
3300+ reviews
3300+ reviews
