{{EYEBROW: Main keyword of the page — matches the search query or ad group this page targets | 2–5 words, sentence case, no punctuation}}

{{H1: Primary value proposition — lead with the outcome the user gets, not the feature name | max 10 words, active voice, benefit-led}}

{{HERO_SUBTEXT: Expand the H1 with a supporting proof point or secondary benefit. Name the target audience if relevant | 2–3 sentences, no jargon. For bullet-style value props, use the panel on the right instead}}

4.6

4.4

4.6

PRODUCT LABEL

{{SPOTLIGHT_EYEBROW: Feature or product name this section focuses on | 2–4 words, sentence case}}

{{SPOTLIGHT_HEADLINE: Lead with the user benefit, not the feature name | max 8 words, active voice}}

{{SPOTLIGHT_BODY: 3–4 sentences. Sentence 1: the problem/context. Sentences 2–3: how the feature solves it. Sentence 4: aspirational outcome. Friendly tone, no bullet points}}

PRODUCT LABEL

{{SPOTLIGHT_EYEBROW: Feature or product name this section focuses on | 2–4 words, sentence case}}

{{SPOTLIGHT_HEADLINE: Lead with the user benefit, not the feature name | max 8 words, active voice}}

{{SPOTLIGHT_BODY: 3–4 sentences. Sentence 1: the problem/context. Sentences 2–3: how the feature solves it. Sentence 4: aspirational outcome. Friendly tone, no bullet points}}

{{STATS_HEADLINE: Frame the stats — make them feel earned, not boastful | max 8 words}}

{{STAT_1_NUMBER: Key metric from content brief (e.g. "Up to 40x ROI") | number + unit only}}
{{STAT_1_LABEL: Plain-language explanation of what the number means | 1 short sentence, no jargon}}
{{STAT_2_NUMBER: Same rule as Stat 1}}
{{STAT_2_LABEL: Same rule as Stat 1}}
{{STAT_2_NUMBER: Same rule as Stat 1}}
{{STAT_3_LABEL: Same rule as Stat 1}}

PRODUCT LABEL

{{SPOTLIGHT_EYEBROW: Feature or product name this section focuses on | 2–4 words, sentence case}}

{{SPOTLIGHT_HEADLINE: Lead with the user benefit, not the feature name | max 8 words, active voice}}

{{SPOTLIGHT_BODY: 3–4 sentences. Sentence 1: the problem/context. Sentences 2–3: how the feature solves it. Sentence 4: aspirational outcome. Friendly tone, no bullet points}}

PRODUCT LABEL

{{SPOTLIGHT_EYEBROW: Feature or product name this section focuses on | 2–4 words, sentence case}}

{{SPOTLIGHT_HEADLINE: Lead with the user benefit, not the feature name | max 8 words, active voice}}

{{SPOTLIGHT_BODY: 3–4 sentences. Sentence 1: the problem/context. Sentences 2–3: how the feature solves it. Sentence 4: aspirational outcome. Friendly tone, no bullet points}}

{{BOTTOM_CTA_TITLE: Closing headline — a short, direct invitation to act. Can be left empty if sub_title carries enough weight | max 8 words, question or statement form}}

{{BOTTOM_CTA_SUBTITLE: Reinforce the main reason to convert. Address the #1 hesitation for this audience (e.g. no credit card, free forever, cancel anytime) | 1–2 sentences, plain language, no jargon}}

{{BOTTOM_NOTE: Optional fine-print below the CTA button — use for trust signals or secondary info (e.g. "No credit card required. Free plan available.") | 1 sentence max. Leave empty if not needed}}

{{H1: Primary value proposition — lead with the outcome the user gets, not the feature name | max 10 words, active voice, benefit-led}}

{{SPOTLIGHT_HEADLINE: Lead with the user benefit, not the feature name | max 8 words, active voice}}

{{SPOTLIGHT_HEADLINE: Lead with the user benefit, not the feature name | max 8 words, active voice}}

{{STATS_HEADLINE: Frame the stats — make them feel earned, not boastful | max 8 words}}

{{STAT_1_NUMBER: Key metric from content brief (e.g. "Up to 40x ROI") | number + unit only}}

{{STAT_2_NUMBER: Same rule as Stat 1}}

{{STAT_2_NUMBER: Same rule as Stat 1}}

{{SPOTLIGHT_HEADLINE: Lead with the user benefit, not the feature name | max 8 words, active voice}}

{{SPOTLIGHT_HEADLINE: Lead with the user benefit, not the feature name | max 8 words, active voice}}

{{BOTTOM_CTA_TITLE: Closing headline — a short, direct invitation to act. Can be left empty if sub_title carries enough weight | max 8 words, question or statement form}}