Automation in marketing and sales refers to the use of software to streamline and automate repetitive tasks.
- Marketing automation makes it easier to run campaigns across channels and manage your contact base. That way, you can focus on high-value tasks, such as refining your strategy or personalizing your communication.
- Sales automation allows you to speed up communication and follow ups. This helps your sales team work more efficiently and close deals faster.
Common examples include automated email campaigns (e.g. welcome emails, abandoned cart emails), lead nurturing workflows, and sales pipeline automation.
With the help of automation, businesses can achieve greater efficiency, improve customer satisfaction, and drive revenue growth.