The ducks in a row

Your customers are buying. But does your marketing know?

Many companies have valuable customer data spread across their ERP, CRM and ecommerce platforms. Yet their email campaigns still depend on manual exports, outdated contact lists and incomplete purchase histories.

At The ducks in a row (Thediar), we help businesses connect that information with Brevo to turn customer data into relevant, automated communications and measurable commercial opportunities.

From customer data to repeat sales.

We design and implement solutions that help you:

• Identify active, inactive and recently reactivated customers using reliable purchase data.

• Create dynamic segments that adapt as customers buy and interact with your business.

• Automate win-back, retention and cross-selling campaigns.

• Connect ERP, CRM and ecommerce systems with Brevo using APIs, webhooks and integrations.

• Use custom events, workflows, contact attributes and Custom Objects for more sophisticated customer journeys.

• Measure conversions, recovered customers, attributed revenue and operational improvements.

Business processes first. Technology second.

A successful integration is not simply about moving data between applications.

We help define which events matter, how customers and companies are identified, when automation should respond and what happens when information is incomplete or unreliable.

From the initial diagnosis and proof of concept to implementation, testing and optimisation, our approach connects marketing, sales and technology around shared business goals.

Discover our approach

Discover our seven-chapter educational story on our blog, From Disconnected Data to Intelligent Marketing: The Story of Inventomatik, featuring seven practical lessons on building reliable marketing automation with Brevo.

Or request a personalised Brevo demo to discuss how your customer data could support more relevant communications and repeat sales.

The ducks in a row: Data-driven business efficiency.

A highly focused team based in Sabadell (Barcelona), supporting businesses across Spain, Europe and worldwide in English, Spanish, Catalan and some German.