I started in digital when Google campaigns were still managed manually, word by word, and SEO was still a frontier territory. Since then, I've founded an agency, managed national political campaigns, directed a cultural foundation, and built digital ecosystems for some of Italy's most prominent organizations.
Today I work as an independent consultant through LGconsult.it . I don't have a team to fill with projects, nor do I have inflated revenue targets to meet. I have a select number of clients I can work with well, and I work well.
My positioning is clear: I'm not for everyone . I work with companies that have already understood that digital is a strategic infrastructure, not a cost item to be minimized.
I'm also deeply critical of the "digital fluff" circulating in Italian marketing: gurus, promises of exponential growth, frameworks sold as universal solutions. My approach is the opposite: analysis, data, and proven systems.