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Free
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Starter
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Most popular
Standard
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Professional
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Enterprise
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Key features | |||||
|---|---|---|---|---|---|
Email u0026 SMS campaigns Send personalized email and SMS campaigns. | Included | Included | Included | Included | Included |
Monthly email sends Flexible sending options to meet your needs. | 300/day | Up to 100k | Up to 1M | Up to 10M | Custom |
Users Number of team members on your account | Single user | Single user | Up to 3 (add-on) | 10 included | Unlimited |
Multichannel marketing automation Create multi-step marketing automations that connect email, SMS and more—so you can engage customers seamlessly across their entire journey. | Limited to 2,000 contacts | Limited to 2,000 contacts | Unlimited | Unlimited | Unlimited |
Aura AI Boost efficiency with AI agents that draft copy, summarize chats, and optimize campaigns. | Included | Included | Included | Included | Included |
Customer support Humanized support on all plans. | Priority email | Phone | Customer Success Manager | ||
Reporting u0026 analytics Measure performance with reports ranging from basic opens and clicks to advanced heatmaps, geography, and device insights. Access pre-built or custom dashboards in the Analytics Studio, depending on your plan. | Basic | Basic | Advanced | Analytics studio | Analytics studio |
Sub account management Manage multiple business units u0026 brands under one master account. | Sign up | Not included | Not included | Included | |
Available sales packages Streamline your sales process and accelerate revenue growth with premium sales tools. | Not included | Sales Essentials | Sales Essentials | Sales Essentials u0026 Sales Advanced | Sales Advanced |
Click to expand each section and see the full feature set
Email marketing | |||||
|---|---|---|---|---|---|
Monthly email sends Flexible sending options to meet your needs. | 300/day | Up to 100k | Up to 1M | Up to 10M | Custom |
Drag u0026 Drop email editor Design on-brand emails without code using our intuitive email editor. | Included | Included | Included | Included | Included |
Email templates Jumpstart campaigns with 40+ responsive templates tailored to your industry and use case. | Included | Included | Included | Included | Included |
Mobile optimization Ensure every email looks great on any device with customizable mobile views. | Included | Included | Included | Included | Included |
A/B testing Test subject lines or content variants to improve opens and clicks. | Not included | Not included | Included | Included | Included |
Remove Brevo branding Remove the “Sent with Brevo” footer to keep emails strictly professional. | Not included | Add-on | Included | Included | Included |
AI content generator Draft subject lines and email copy, adjust tone and more. | Included | Included | Included | Included | Included |
Dynamic content Show different content to different audiences based on rules you set. | Included | Included | Included | Included | Included |
AI send time optimization Automatically sends emails when each contact is most likely to engage. | Not included | Not included | Included | Included | Included |
Content feeds Enrich campaigns with real time data like best sellers, most read articles and more. | Not included | Not included | Included | Included | Included |
Email frequency management Prevent email fatigue by limiting how often contacts receive marketing emails. Set frequency caps for custom time periods. | Not included | Not included | Not included | Included | Included |
Reusable content sections Save and sync content sections to reuse across campaigns consistently. | Not included | Not included | Not included | Included | Included |
Open and click reports Analyze open and click statistics for every campaign. | Included | Included | Included | Included | Included |
Click heatmaps See exactly where recipients click inside your emails to improve layout and CTAs. | Not included | Not included | Included | Included | Included |
Geography u0026 device reports See where recipients are located and what devices they use, helping you optimize content and send times. | Not included | Not included | Included | Included | Included |
Dedicated IP Maintain full control of your sending reputation with a dedicated IP. | Not included | Not included | Not included | Add-on | Included |
Multichannel marketing | |||||
|---|---|---|---|---|---|
SMS campaigns Reach contacts by SMS in 180+ countries; pricing varies by destination. | Included | Included | Included | Included | Included |
Landing pages Create standalone campaign pages without a developer. | Not included | Not included | 1 page | 10 pages | Custom |
Popups Capture leads and grow your audience with eye-catching signup popups on your website. | Not included | Not included | Not included | Included | Included |
Ads retargeting u0026 lookalikes (Google u0026 Meta) Sync Brevo contacts to Google and Meta to retarget buyers or reach new high-intent lookalike audiences. | Included | Included | Included | Included | Included |
Web push notifications Send browser alerts to subscribers, even when they're not on your site. Campaign limits vary by Brevo plan, with add-ons available for Pro and Enterprise. | Not included | 1,000 targeted subscribers | 10,000 targeted subscribers | 20,000 targeted subscribers | 40,000 targeted subscribers |
Mobile push notifications Send alerts to iOS and Android users—even when your app is closed. Campaign limits vary by Brevo plan, with add-ons available for Pro and Enterprise. | Not included | Not included | Not included | 20,000 targeted subscribers | 40,000 targeted subscribers |
WhatsApp campaigns Send bulk messages and chat 1:1 on WhatsApp; pricing varies by country. | Not included | Not included | Not included | Included | Included |
Brevo Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits. | Not included | Not included | Not included | Not included | Included |
Marketing automation | |||||
|---|---|---|---|---|---|
Multichannel automation Create multi-step marketing automations that connect email, SMS, WhatsApp, and more—so you can engage customers seamlessly across their entire journey. | Limited to 2,000 contacts | Limited to 2,000 contacts | Unlimited | Unlimited | Unlimited |
Real time event triggers Trigger automations the moment a contact meets specific conditions—like a purchase, page visit, or email click. | Included | Included | Included | Included | Included |
Multiple-entry points Power your workflows with multiple starting points, so every customer action can spark a journey. | Included | Included | Included | Included | Included |
Multi-branch testing Divide contacts across multiple automation branches by percentage to test different paths and optimize results. | Not included | Not included | Not included | Included | Included |
Pathway reporting Track performance inside each automation—view metrics like contact progress, email opens and clicks for every step. | Included | Included | Included | Included | Included |
Commerce | |||||
|---|---|---|---|---|---|
Ecommerce integrations Automatically sync sales and customer data, segment by purchases and more. | Included | Included | Included | Included | Included |
Abandoned cart recovery Win back lost sales with timely, multi‑channel cart reminders. | Included | Included | Included | Included | Included |
AI Product recommendations Insert personalized product suggestions based on each shopper's behavior or attributes. | Not included | Not included | Not included | Included | Included |
Back-in-stock alerts Notify customers when out‑of‑stock items are available again to drive quick purchases. | Not included | Not included | Not included | Included | Included |
Dynamic coupons Create and share personalized discount codes to boost conversions while keeping usage secure and easy to track. | Not included | Not included | Not included | Included | Included |
Loyalty Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV. | Not included | Not included | Not included | Not included | Included |
Audience u0026 data management | |||||
|---|---|---|---|---|---|
Contact limit The maximum number of contacts you can store depending on your plan's email volume. | Up to 100K contacts | Up to 500K contacts | Up to 500K contacts | Up to 2M contacts | Unlimited |
Custom signup forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up. | Included | Included | Included | Included | Included |
Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need. | Included | Included | Included | Included | Included |
Web u0026 event tracking Track on‑site behavior and custom events to trigger messages and segment with precision. | Included | Included | Included | Included | Included |
Contact timeline View full contact history across marketing and sales activities to personalize actions. | Included | Included | Included | Included | Included |
Unlimited custom fields Store any contact attributes you need for targeting and personalization without limits | Included | Included | Included | Included | Included |
Identity resolution Automatically recognize and merge data across touchpoints to create a single, consistent profile for each contact. | Email or Phone | Email or Phone | Email or Phone | Email or Phone | Custom (add-on) |
Contact scoring Automatically score contacts by engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes Recency Frequency Monetary, Customer Lifetime Value, Purchase Timing Deviation, and more. | Not included | Not included | Not included | Included | Included |
AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting. | Not included | Not included | Not included | Included | Included |
Randomized list splits (for testing) Randomly divide segments into smaller lists for testing or targeting. | Not included | Not included | Not included | Included | Included |
GDPR Compliance Built-in tools to ensure compliance with data privacy laws. | Included | Included | Included | Included | Included |
Multi-level data model Track, manage, and relate standard objects - like companies, deals, and more - to your contacts. | Included | Included | Included | Included | Included |
Unlimited companies Organize contacts by company. | Included | Included | Included | Included | Included |
Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys. | Not included | Not included | Not included | 1 included | Included |
Transactional messaging | |||||
|---|---|---|---|---|---|
Transactional email (API/SMTP) Send time-sensitive emails triggered by user actions like purchases or sign-ups—via Email API or SMTP relay. | Included | Included | Included | Included | Included |
Transactional SMS (API) Send real-time SMS messages triggered by actions like order confirmations—via SMS API (pricing varies by country). | Included | Included | Included | Included | Included |
Transactional WhatsApp (API) Send real-time WhatsApp messages triggered by actions like order updates or account activity - via WhatsApp API (pricing varies by country). | Not included | Not included | Not included | Included | Included |
Real-time email statistics Track transactional sends, opens, and clicks instantly in a dedicated dashboard. | Included | Included | Included | Included | Included |
Customized log retention Control how long data is stored to meet GDPR and privacy requirements. | Included | Included | Included | Included | Included |
Integrations | |||||
|---|---|---|---|---|---|
Website u0026 CMS integrations Add Brevo to any site with a simple copy-paste iframe code or built-in tools. | Included | Included | Included | Included | Included |
Plugins Sync contacts, send emails and automate actions with 500+ platforms including WordPress, Shopify and Prestashop. | Included | Included | Included | Included | Included |
Zapier connector Integrate Brevo with all your apps through the Zapier Connector. | Included | Included | Included | Included | Included |
APIs Access and manage contacts, deals, tasks, notes, and more across your tools using our APIs. | Included | Included | Included | Included | Included |
Outbound webhooks Send real-time events from any Brevo action to your systems and third party tools for seamless integration. | Included | Included | Included | Included | Included |
Inbound webhooks Receive real-time events from external sources to update data and objects in Brevo and trigger automations. | Not included | Not included | Not included | Included | Included |
SalesForce plugin Sync Brevo with Salesforce. | Not included | Not included | Not included | Included | Included |
Data Warehouse u0026 SFTP Sync customer data between your data warehouse and Brevo through direct connectors or secure SFTP, ensuring accurate, up-to-date data across systems. | Not included | Not included | Not included | Not included | Included |
Data transformation Apply formulas to clean, format, and adapt raw data for better usability and analysis. | Not included | Not included | Not included | Not included | Included |
Analytics studio | |||||
|---|---|---|---|---|---|
Pre-built dashboards Track performance and gain customer insights instantly with ready-made dashboards. | Not included | Not included | Not included | Included | Included |
Dashboard builder Create custom dashboards across the KPIs that matter to your business. | Not included | Not included | Not included | Included | Included |
AI data analyst Ask plain‑language questions and get instant answers from your data with Aura AI. | Not included | Not included | Not included | Included | Included |
Admin | |||||
|---|---|---|---|---|---|
User permissions Control what each user can access based on their role or the feature itself. | Not included | Not included | Included | Included | Included |
Tags u0026 folders Keep assets and contacts organized for faster collaboration and reuse. | Not included | Not included | Not included | Included | Included |
Asset sharing Manage and share assets across subaccounts. | Not included | Not included | Not included | Not included | Included |
SSO u0026 SAML Secure, enterprise‑grade single sign‑on for centralized access management. | Not included | Not included | Not included | Not included | Included |
Subaccount management Create and manage multiple brands or business units under one master account. | Not included | Not included | Not included | Not included | Included |
SLA (99.9% uptime) Rely on enterprise‑grade uptime backed by a formal Service Level Agreement. | Not included | Not included | Not included | Not included | Included |
Customer support | |||||
|---|---|---|---|---|---|
Email support Get help via email from our support team. | Included | Included | Priority | Priorityttttttttttttt | Priority |
Phone support Speak directly with our team when you need faster resolution. | Not included | Not included | Not included | Included | Included |
Deliverability Specialist (3h/year) Work with an expert to improve email deliverability and inbox placement. 3 hours/year included. | Not included | Not included | Not included | Included | Included |
Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster. | Not included | Not included | Not included | Digital Customer Success Manager | Fully guided |
Customer Success Manager Recurring strategic support to build campaigns, analyze performance, and reach your goals. | Not included | Not included | Not included | Not included | Included |
Sales packages
Free
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Most popular
Sales Essentials
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Sales Advanced
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Key features | |||
|---|---|---|---|
Multi-user access Allow multiple sales reps to collaborate securely. Add up to 49 additional Sales users, depending on your Brevo plan and sales package. | Not included | Included | Included |
Unlimited open deals Manage as many active deals as needed - no limits or missed opportunities. | Limited to 50 | Included | Included |
Sales automation Automate sales operations, outreach, and follow‑ups so reps can focus on closing. | Not included | Included | Included |
Automated meeting scheduling Let prospects schedule meetings with you easily through your personal meeting booking page. | Included | Included | Included |
Sales engagement chat Engage website visitors in real time - or let our chatbot do the talking. | Live chat | Chatbot scenarios | AI chatbot |
Phone VoIP Make calls internationally with cloud telephony, accessible via our web interface or mobile app. | Not included | Not included | Included |
Pipeline management | |||
|---|---|---|---|
Unlimited open deals Manage as many active deals as needed—no limits or missed opportunities. | Limited to 50 | Included | Included |
Unlimited sales pipelines Create unlimited pipelines for different products, regions, or teams. | Limited to 1 | Included | Included |
Stage rules Define custom rules to control deal stage changes so data stays clean and forecasts stay accurate. Rules can be mandatory or optional. | Not included | Included | Included |
Multiple currencies Manage deals across currencies for international teams. | Not included | Not included | Included |
Revenue report Track sales revenue and current pipeline value at a glance. | Included | Included | Included |
Sales cycle report Analyze conversion rates and time‑to‑close to spot bottlenecks early. | Included | Included | Included |
Team performance report Track revenue and activity by sales rep to coach and allocate resources better. | Included | Included | Included |
Forecasting Estimate likely revenue by applying win probabilities to each stage. | Included | Included | Included |
Sales automation | |||
|---|---|---|---|
Sales workflows Automate repetitive sales tasks—like updating deal stages, rep assignment, and follow-up tasks—so your team spends more time selling, not on admin. | Not included | Included | Included |
Real-time sales event triggers Trigger automations the moment a contact meets specific conditions—like a meeting being booked, a deal being updated, or a conversation starting. | Not included | Included | Included |
AI contact u0026 company enrichment Automatically fill in missing company and contact details to improve routing and personalization | Not included | Included | Included |
Outreach sequences Close more deals with automated personalized outreach sequences combining 1:1 emails and manual tasks. | Not included | Not included | Included |
Sales activities | |||
|---|---|---|---|
Multi-user access Allow multiple sales reps to collaborate securely. Add up to 49 additional Sales users, depending on your Brevo plan. | Not included | Included | Included |
Task management u0026 reminders Create, assign, and track tasks with due dates to keep deals moving. Set up browser and email alerts for new tasks and upcoming deadlines so nothing falls through the cracks. | Included | Included | Included |
Task navigator Work through tasks step-by-step with direct links to where they're done—plus track your progress. | Not included | Included | Included |
Notes u0026 files Attach notes and documents to contacts, deals and companies for team visibility. | Included | Included | Included |
Unlimited connected calendars Link as many calendars as you need for scheduling and availability. | Limited to 1 | Included | Included |
Booking pages Share branded booking pages to reduce meeting scheduling back‑and‑forth. | Included | Included | Included |
In-browser video calling Host video calls directly from your browser or connect using our native integrations to Zoom, Google Meet and more. | Included | Included | Included |
Meeting reminders Send automatic meeting reminders to you and your clients to keep attendance rates up. | Included | Included | Included |
Round-robin scheduling Distribute meeting requests fairly across your team. | Not included | Not included | Included |
Brevo Payments (France only) Collect payments for your services directly within Brevo. | Included | Included | Included |
Inbox and messaging | |||
|---|---|---|---|
Mailbox synchronization Sync multiple emails to a single shared inbox for faster responses. | Limited to 1 | Included | Included |
Conversations mobile app Respond to messages from all connected sources on the go with our mobile app. | Included | Included | Included |
Instagram DMs Manage Instagram Direct Messages alongside your other messaging channels in Brevo. | Not included | Included | Included |
Facebook Messenger Manage Facebook Messenger chats alongside your other messaging channels in Brevo. | Not included | Included | Included |
Send 1:1 SMS Send personal SMS messages to contacts; pricing based on country. | Not included | Not included | Included |
WhatsApp 1:1 messages Send personal WhatsApp messages to contacts (pricing based on country). | Not included | Not included | Included |
Sales engagement chat | |||
|---|---|---|---|
Live chat Chat with website visitors in real time using our customizable chat widget. Save and export chat histories for QA, training, or handoffs. | Included | Included | Included |
Chatbot scenarios Answer FAQs and route visitors with pre‑built chatbot flows—no coding needed. | Not included | Not included | Included |
Targeted chat u0026 lead capture chatbot Engage visitors with behavior-based chat popups and convert unidentified visitors into leads by collecting their contact info directly in chat. | Not included | Included | Included |
AI chatbot Let visitors ask open-ended questions and get instant AI-powered answers. | Not included | Not included | Included |
AI conversations agent Summarize live chats in one click, refine responses to match your preferred tone, and transform quick notes into well-crafted messages. | Included | Included | Included |
Remove Brevo branding on chat Remove “Powered by Brevo” from your chat widget. | Not included | Included | Included |
Saved replies Use templated responses to answer common questions and provide faster responses. | Not included | Included | Included |
Chat availability Control when you appear online — set your chat hours and use Invisible Mode to work without receiving new requests. | Not included | Included | Included |
Chat ratings Collect visitor feedback at the end of chats to improve service quality. | Not included | Included | Included |
Live visitor insights Monitor website visitors with real time insights — see their location, page activity, cart contents (Shopify/BigCommerce), and even what they're typing before they hit send. | Not included | Included | Included |
Conversations analytics Track chat volume, responsiveness, and CSAT to improve team performance. | Not included | Included | Included |
VoIP phone | |||
|---|---|---|---|
Worldwide calling Make calls internationally with cloud telephony. | Not included | Not included | Included |
Unlimited phone lines Add as many lines as your team needs to scale calling capacity or localize support lines. | Not included | Not included | Included |
Call recording u0026 voicemail Record calls and capture voicemails to review, share, or follow up later. | Not included | Not included | Included |
Call menu Use automated menus to route incoming calls for faster resolution. | Not included | Not included | Included |
Call transfer Move live calls to another teammate without dropping the conversation. | Not included | Not included | Included |
AI call transcriptions u0026 summaries Get automatic transcriptions and call summaries. | Not included | Not included | Included |
Call statistics Track call data and performance metrics. | Not included | Not included | Included |
AI follow-up emails Aura reviews call transcripts, highlights key points, and drafts follow-up emails to keep deals moving. | Not included | Not included | Included |
Click‑to‑dial Call contacts with a single click from any record. | Not included | Not included | Included |
Phone mobile app Make and receive calls using our mobile app. | Not included | Not included | Included |