Black Friday Strategy

The Home Field Advantage: 8 Owned Plays for Beating the Season

Outsmart AI search disruptions this holiday season

End-of-year sales are a competitive and expensive time for marketing. AI search is adding fuel to the fire, challenging traditional acquisition methods and how brands get found. This year, using strong retention plays will be critical to complement acquisition efforts. This guide shows you how to turn the owned channel advantage into a reliable, high-converting acquisition engine before, during, and after the most expensive weeks of the year.

Walk away with actionable plays to:

Tap into your database to acquire smarter and retain stronger

Which of your contacts are worth targeting, and how should you sequence the season around them?

Make shoppers stick to your deals

Monetize hesitation with messages triggered from key intent signals.

Avoid post holiday churn

What to do with new customers the moment Black Friday ends, so they don't disappear by February.