GUIDE

The Loyalty Loop: A Martech Guide to Smart Loyalty Programs

Your source of truth to moving beyond “points for spend” and building Social Loyalty, rewarding reviews, UGC, and referrals to drive retention and acquisition. A practical guide by Scott Brinker (Chiefmartec), co‑branded with Brevo.

FREE GUIDE

Loyalty isn’t a discount program anymore. It’s an owned growth engine.

This guide explains why classic loyalty is stalling, and what Smart Loyalty looks like today: rewarding engagement beyond purchases (reviews, UGC, referrals), activating real‑time recognition across channels, and measuring what actually drives long‑term value. Practical frameworks included.

Your guide to growth

Why points programs stall

Understand why acquisition is harder, and trust has shifted, making loyalty one of the most underused levers for profitable growth.

Smart Loyalty in practice

See how leading programs reward reviews, UGC, referrals, and engagement (not just spending), plus how to use Wallet as an always‑on channel.

Measure and scale

Get the Smart Loyalty Scorecard (Value + Vitality) and a realistic crawl‑walk‑run roadmap to launch without a massive rebuild.

WHY BREVO

Everyone can grow with Brevo

Over 500,000 companies trust Brevo to build better customer relationships. The results speak for themselves: greater earnings, higher engagement, and stronger customer loyalty.

Brevo has helped clients:

Increase engagement by 10%
Grow conversion rate to 5%
Boost revenue by 42%

Awarded for excellence

Loved by users everywhere

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Join 500,000+ customers around the world who trust Brevo

Stop comprimising on loyalty

Get instant access to The Loyalty Loop and discover how to turn loyalty into your most powerful marketing multiplier, with infrastructure, creativity, and measurement frameworks included.