SUCCESS STORY

Oliviers&Co centralizes customer data and drives revenue with Brevo CDP

Discover how Oliviers&Co unified customer data across countries and channels to activate smarter segmentation, automate lifecycle campaigns, and unlock measurable revenue impact.

+40% more actionable leads in France
+10% more US contacts recovered
+14% growth in web revenue

« We've made a huge step forward in customer knowledge and the way we engage with our customers thanks to Brevo and their support. I feel that today our company has the right tools and is properly equipped to move forward with all our CRM projects.»

Charlotte BillotGeneral Director, Oliviers&Co

The Challenge: unify, secure, and activate customer data

With a rapidly growing international network (France, United States, Norway) and a mix of company-owned and franchise stores, Oliviers&Co was faced with customer data scattered across multiple tools and channels, making customer knowledge and CRM activation difficult. Their priority was to centralize and reconcile this information to obtain a single, reliable, and actionable database.

Using Brevo CDP, they consolidated data from e-commerce, stores, and acquisition/service touchpoints, then cleaned, enriched, and scored it (RFM and purchase timing differences) to create actionable segments and fuel more relevant CRM scenarios.

The results speak for themselves !

+14 %

growth in web revenue

+2 %

incremental revenue thanks to reactivation campaigns

+40 %

additional actionable contacts injected into campaigns (France)

CDP & MARKETING PLATFORM

Why did Oliviers&Co choose Brevo?

Brevo enabled Oliviers&Co to achieve:

Multi-country centralization: consolidation of data from France, the United States, and Norway (e-commerce, stores, acquisition, service)
Intelligent enrichment & scoring: RFM and purchase timing differences to identify VIP customers, churn risks, and repurchase opportunities
Effective CRM activation: 4 automated email scenarios (welcome 60% open rate, repurchase +0.4% revenue, abandoned cart 4% revenue, reactivation +2% revenue)