SUCCESS STORY

KFC unifies customer data to act faster and at scale

When customer data comes from multiple touchpoints (digital, loyalty, interactions), it becomes difficult to maintain a clear view—and, more importantly, to act at the right time. In this case study, discover how KFC structured its data to create a unified customer view that’s easier to activate and analyze.

Build a unified customer view from multiple data sources
Connect profiles beyond email using a unique identifier
Reduce the time between an event and its activation

« Brevo CDP enabled us to transform a fragmented flow into an orchestrated pipeline. By reconciling our data into a unified customer view (beyond just email) and combining API and batch ingestion, we reduced the latency between an event and its activation in Braze. The result is a data stack that is both controlled and scalable, handling the load without sacrificing speed.»

Antoine RuchoHead of Digital: Ecommerce, CRM & Loyalty, KFC

The challenge: Unify, secure, and make customer data actionable

When customer data is scattered across different journeys (digital, loyalty, interactions), teams lose time: information doesn't always overlap, updates arrive too late, and activation becomes more complex than it should be.
The challenge for KFC: move from a fragmented flow to a unified, reliable, and actionable database, without losing control of the data.

SCALING WITH BREVO

Why download this case study?

To clarify your customer data: a more consistent and reconciled view, easier to leverage.
To accelerate action: information that can be activated faster after a customer event
To manage better: standardized and more reliable data, useful for analysis and reporting.