SUCCESS STORY

Bodybuilding.com scales email operations at 7M+ emails per month

Bodybuilding.com relies on Brevo to industrialize lifecycle communications at massive scale, while supporting brand transformation and new growth initiatives across millions of fitness enthusiasts.

« At our scale, reliability and speed to execution matter most. Brevo gives us a dependable foundation for email while keeping our team agile. »

Justin McMurryEmail & SMS Manager, Bodybuilding.com

Results achieved with Brevo

7.3M

emails sent/month at enterprise scale

99.9%

delivery reliability maintaining operational excellence

+50%

faster deployment with agility and speed

Industry: Retail & Ecommerce

Started in 1999

15M+ members

www.bodybuilding.com

About Bodybuilding.com

Bodybuilding.com, operated by Dynamo Group LLC, is a leading destination for fitness enthusiasts, athletes, and wellness-focused consumers. Operating at massive scale in the competitive retail and ecommerce landscape, the company serves millions of customers with expert content, product recommendations, and community connection. As they evolve their engagement strategy to support brand transformation and expansion into new wellness services, email communications form a critical operational backbone for customer relationships.

The Challenge

Industrializing lifecycle communications at massive scale

At the volume Bodybuilding.com operates—over 7 million emails per month—the priority is no longer just "sending newsletters." It's about industrializing lifecycle communications: keeping delivery reliable at scale, maintaining governance and agility, and adapting messaging as the business evolves. As they undergo brand transformation while expanding into new wellness services, they needed a robust email infrastructure that could support changing audiences, new messaging strategies, and increasing volume—all while maintaining the operational excellence their millions of customers depend on.

At the volume Bodybuilding.com operates, email reliability isn't optional—it's mission-critical. Brevo's infrastructure provides consistent delivery of over 7 million emails per month with 99.9% reliability, ensuring that promotional campaigns, lifecycle triggers, and transactional messages reach customers when they need them. This dependable foundation allows the team to focus on strategy and content rather than infrastructure management.
As Bodybuilding.com transforms its brand and expands into new wellness services, the ability to adapt quickly is essential. Brevo's platform enables the team to deploy campaigns 50% faster through intuitive workflows, flexible segmentation, and rapid testing capabilities. Whether launching new product categories, testing messaging strategies, or responding to market trends, the team maintains the agility to execute at speed while preserving governance and quality standards.
While email remains the core communication channel today, Brevo positions Bodybuilding.com for future expansion into SMS, WhatsApp, and advanced customer data unification. The platform's architecture supports a natural evolution from single-channel to omnichannel engagement, allowing the team to add new touchpoints—like cart recovery via SMS or shipping updates via WhatsApp—without rebuilding their infrastructure. This forward-looking foundation ensures that as their multi-channel strategy matures, the operational backbone can scale alongside it.