Understand why your contacts unsubscribe with an automated survey sent every time a contact opts out. Collect clear, categorized feedback, spot patterns, and improve retention with insights that work.
What’s new
Brevo’s unsubscribe flow adds a quick survey to all unsubscribe pages, asking contacts why they’re leaving. You’ll find this built into your email campaign unsubscribe settings. For accounts created after April 17th (and for any new unsubscribe pages), this is mandatory — meaning every opt-out becomes an opportunity to learn and improve. Your Brevo account now includes insights and data for each campaign that you can turn into better results instantly.
Who it's for
All plans, all clients!
Why you’ll love it
- Get real feedback on why subscribers are leaving, so you can make informed tweaks to your content, sending frequency, or targeting.
- Automatically gather insights without extra setup — it’s integrated right into your unsubscribe flow.
- Spot trends and recurring issues across campaigns to prevent future unsubscribes.
- Take action based on data, not assumptions.
- Stay privacy compliant and maintain a healthy email list.
How to use it
- Go to Forms & Pages → Unsubscribe Pages in your Brevo account.
- Customize your page and ensure the survey block is enabled.
- Contacts will see five predefined reasons and can pick the one that best fits their decision to unsubscribe.
- Access your new unsubscribe reports under Campaign Reports → Unsubscribes to view reason breakdowns.
Try it yourself
Start collecting real unsubscribe feedback and turn opt-outs into insights today.