Your messages can stay fresh automatically whether it’s highlighting your top products, featuring your newest blog posts, or showing real-time inventory updates. No more manual editing. And we’re not stopping here. SMS support, Enterprise access without add-ons, and smoother upgrade paths for personalized feeds are all on the way.
What's new
With Global Data Feeds, you can pull in dynamic content from sources like RSS, product catalogs, or article feeds and use it directly in your emails. This makes it easy to personalize subject lines, preview text, and email content at scale. You can also set up automated messages that display real-time lists, such as abandoned cart reminders or order confirmations, giving you a more relevant experience.
Who's it for
This feature is available for all self-service paid customers. Not on a paid plan yet? Talk to sales
Why you'll love it
- Use live data feeds without needing an Enterprise plan or add-ons.
- Automatically pull products, articles, or inventory updates straight into your campaigns.
- Personalize entire emails at scale instead of editing each one manually.
- Power automated flows like abandoned carts or order confirmations with real-time content.
How to use it
- Open your Brevo account and go to Data Feeds.
- Create a new feed (e.g., an RSS link or product catalog).
- Insert feed elements into your email subject line, preview text, or body.
- Automate recurring campaigns like abandoned carts or newsletters.
Learn more in our Help Center guide.