Until now, users could only personalize automated SMS messages using data from the trigger action. Now, any event data can be used to personalize messages, opening the door for more creative, dynamic communications.
What's new
The automation editor now includes an event selector for SMS personalization. Choose data from any event in your workflow, just like you do for email personalization. This gives you more flexibility to tailor messages based on the most relevant actions your contacts take, making your SMS campaigns more targeted and impactful.
Some use cases include:
Enhanced abandoned cart reminders: When sending an SMS triggered by a "Checkout started", include data from “Cart updated” to pull the cart amount and show the real-time cart value.
Update customers on loyalty status in purchase confirmations: When sending an SMS with a shipping confirmation (triggered by “Order placed”), include an update on the customer's remaining loyalty points using an event “loyalty balance” to update customers on their new rewards balance.
Who's it for?
All plans, all clients!
Why you'll love it
- Personalize SMS with any event data
- Make messages more relevant and engaging for recipients
- Experience a seamless process across email and SMS
- Gain more creative control over the structure of your automation workflows
How to use it
- Open your automation workflow
- Add or edit an SMS step
- Use the event selector to choose the event data you want to personalize with
- Insert personalization fields into your SMS content
- Save and run your workflow
Try it yourself
Start sending personalized SMS messages today!