Smartphones shape how we move through the day, how we pay, plan, and connect. They’re where real moments happen: personal, immediate, and often meaningful. The mobile wallet sits at the heart of those moments. It’s not another app asking for attention, but a trusted space customers already use and rely on.
And now, as a Google Wallet Premium Partner, Brevo helps brands meet people there, in smarter, more seamless ways.
A partnership built for what’s next
This milestone builds on years of collaboration that began back in 2018, when Brevo’s teams joined forces with Google Wallet to enhance every part of the end-customer experience.
Premium Partner status means Brevo clients get early access to the newest Google Wallet capabilities, from advanced geolocation notifications to smoother migration of scanned physical cards, and deeper co-development with Google’s teams.
A level of accreditation that demonstrates Brevo is among the partners with the highest level of excellence, innovation, and history of success with Google Wallet.
“The wallet has become an essential tool for both consumers and brands. Thanks to its expertise, Captain Wallet by Brevo has been enabling Google Wallet users to enjoy the best possible experience since 2018. We are therefore delighted that Captain Wallet by Brevo is the very first Google Wallet Premium Partner worldwide. Our teams will now work even more closely together, to enhance the retail experience for millions of consumers.”
Lucyna, Head of Google Wallet Partnerships EMEA
“The Wallet is a truly premium and differentiating channel within our Customer Platform. After nearly 10 years of deployment and outstanding commercial performance across our retail clients, its relevance for brands is beyond doubt. This Premium Partner status is a major mark of trust from Google’s teams. It will allow us to work even more closely together to deliver an even smoother and more convenient shopping experience.”
Axel Detours, Co‑founder of Captain Wallet and Senior Vice President of Global Sales at Brevo
Together, Brevo and Google Wallet are redefining what “real-world engagement” means for brands, from loyalty and offers to events and subscriptions.
Read on for a practical look at how brands can use the wallet to turn everyday interactions into lasting customer relationships.
Why the wallet wins attention
Think about push notifications that actually help: a pickup reminder when you’re near the store, a ticket that updates with a gate change, a loyalty tier upgrade right after checkout. That’s the promise of mobile wallet: relevance at the right time, without forcing customers into new behaviors.
When a pass sits in Google Wallet:
- It’s persistent and easy to find, so it’s used more often
- It updates live, so it stays useful (and never feels stale)
- It can notify in context, time, place, and event-based, with the right guardrails
Brands that “walletize” core journeys typically see higher repeat visits and stronger conversion because value is visible at a glance.
A Mobile Wallet playbook: Six ways to create real-world customer moments
The wallet is a living extension of your customer experience, one that connects what people value (loyalty, offers, events, convenience) with how they move through daily life.
These six extended use cases show how the mobile wallet brings customer relationships to life.
Each one illustrates a complete ecosystem of real-world interactions that can be adapted to fit your brand’s goals. Pick the use cases that work best for your business and start creating meaningful moments, right where your customers already are.
1. Loyalty that updates itself
Make the wallet the home of your loyalty program. Customers add a digital card from a welcome email, account page, checkout confirmation, or your app.
From there, it becomes a living surface that reflects their relationship in real time, updating points, tiers, and benefits after every purchase, and prompting their next best action.
What’s on the pass?
- Points balance
- Fidelity level (Gold, silver, bronze)
- Benefit highlights
- “Points to next reward”
- Nearest store and hours
Note: All these variables are available, but they are adaptable to the loyalty programme. Select the ones that work for you.
2. Offers that actually convert
Swap disposable coupons for a persistent, dynamic offer card. Control value, validity, and redemption without reissuing passes. Set up reminders based on location to drive foot traffic and strengthen conversion thanks to personalized push notifications
What’s on the pass?
- Code/QR for store and web redemption
- Dynamic value
- Expiry date
- Terms and conditions
3. Click and collect without the chaos
Turn pickup into a guided, friction-free moment. The pass mirrors order status from confirmed to ready to collect, includes directions and store details, and triggers only the notifications that matter.
What’s on the pass?
- Live order status
- Pick up window
- Store address
- One-tap directions
- Barcode
4. Tickets and invitations that keep the moment alive
From private sales to large-scale events, one pass handles entry, updates, and follow-ups. It transitions from an access tool to an ongoing connection after the event, turning one-off attendees into repeat customers.
What's on the pass?
- Scannable entry QR
- Seat/gate/room details
- Venue map
- Attendee perks
5. Store traffic you can turn on and off
Bridge online discovery and in-store conversion with geo-smart, respectful prompts. A pass can highlight the nearest store and a locally relevant offer, while geo rules keep notifications timely and helpful.
What’s on the pass?
- Local offer module
- Nearest store and hours
- Service highlights
- One-tap directions
6. Subscriptions that manage themselves
Make subscription status and next steps crystal clear. A dedicated pass reduces churn with timely, useful nudges, from pre-renewal reminders to “fix payment” prompts that link straight to account actions.
What’s on the pass?
- Plan status
- Renewal date
- Benefits
- Next action (update card, pause, upgrade)
Real-world results: Salomon’s loyalty transformation with Brevo Wallet
Facing the challenge of modernizing its loyalty program to connect with a digitally native audience, Salomon needed a solution that was both convenient and engaging.
With Brevo Wallet, the team launched the “Salomon Pass,” a digital loyalty card that customers could easily save to Google Wallet.
The Salomon Pass became a central hub for customer relationships, an always-accessible loyalty card, a simple way to register for exclusive events, and a direct communication channel for targeted engagement.
With wallet push notifications, Salomon spoke directly to its most loyal customers, sharing news, offers, and content that mattered in the moment.
The impact was clear:
- 3x increase in revenue compared to the previous period
- 54% increase in the average number of items per order
“I strongly recommend the wallet! Its value is undeniable, both for our business and our customers.”
Kevin Aymar, EMEA CRM at Salomon
Catch the replay: Brevo × Google Wallet
Brevo and Google Wallet came together for a live session on why the wallet is becoming a core CRM channel, and how brands can launch quickly and scale with confidence.
Watch the replay to discover:
- The wallet shift in practice: where it fits in the channel mix and how leading brands are using it end-to-end
- Practical use cases: loyalty, offers, receipts, tickets, geolocation moments, and card digitization
Roadmap signals: what Premium Partner status means for early feature access and faster implementation - Operational best practices: from pilot KPIs to rollout patterns that sustain engagement
Watch the replay to catch every insight from Brevo × Google Wallet,
