Question 1

What are email templates?

Accepted Answer

Email templates are pre-designed layouts that allow you to create visually appealing emails without starting from scratch. They usually include placeholders for text, images, and links. That way, it’s easy to personalize content while keeping with a consistent design.

Question 2

What are the benefits of using email templates?

Accepted Answer

Email templates help you save you time and maintain brand consistency. They also streamline the email creation process and make your campaigns appear uniform and professional.

Question 3

What are the best practices for using email templates?

Accepted Answer

Here are some best practices to keep in mind when using email templates:

Keep the design clean and easy to read.
Use consistent branding elements like logos, colors, and fonts.
Personalize email content using dynamic fields (e.g. add the first name in the greeting).
Optimize the email content for mobile devices.
Include clear calls-to-action (CTAs).
Test templates before sending so they appear correctly across different devices.

Question 4

How do you customize email templates in Brevo?

Accepted Answer

In Brevo, you can easily customize templates using the Drag & Drop editor. It’s possible to add or remove blocks (text, images, buttons, etc.) as well as adjust fonts and other styles. You can furthermore add personalization using dynamic fields (e.g. first name).

Question 5

Are Brevo's email templates mobile-friendly?

Accepted Answer

Yes, Brevo’s email templates are designed to be responsive and mobile-friendly. That means they adapt to different screen sizes. That way, your emails appear correctly on both desktop and mobile devices.

Question 6

What types of campaigns can you use these email templates for?

Accepted Answer

Brevo’s email templates can be used for many different types of campaigns, including newsletters, welcome series, promotional offers, product announcements, abandoned cart emails, holiday greetings, and more.

Question 7

Can you import your own email templates into Brevo?

Accepted Answer

Yes, you can import your own templates into Brevo. Simply upload the HTML file and edit it via the HTML editor. From there, you can even save your custom template in Brevo and re-use it for future campaigns.
This gives you the flexibility to use custom designs while taking advantage of Brevo’s email marketing and CRM features.

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