Ecommerce email program grader
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Ecommerce email program grader

Grade your store's email program in two minutes. Enter your store URL for automatic platform and deliverability checks, answer twelve questions about your flows, and get a scorecard across capture, welcome, cart recovery, post-purchase and cadence with your fixes prioritized.

We detect your platform and check your email authentication automatically, then ask about your flows. No login needed.

Automatic DNS and platform checks12-question guided auditA to F scorecard by categoryBuilt for agencies and merchants

What a healthy email program looks like

Capture that earns the address. A popup with a real incentive converts 3 to 8 percent of traffic. No popup, or a popup with no offer, means paying for traffic twice: once to acquire the visit and again to win the same person back later.

Flows before campaigns. Welcome, cart recovery and post-purchase run on autopilot and reliably drive a large share of email revenue for mature stores. If those three are not live, weekly newsletters are decoration.

Deliverability underneath everything. SPF, DKIM and DMARC decide whether any of it reaches the inbox. The grader checks your records automatically; the deliverability checker gives you the copy-paste fixes.

Agencies: audit before you pitch. Run a prospect's store through the grader before the first call. Opening with their own scorecard and three specific fixes beats any credentials slide.

Every fix on this scorecard is a Brevo feature

Signup forms and popups, welcome and cart automations, review requests, segmentation and guided deliverability setup: the whole program runs in one Brevo account.

  • Prebuilt ecommerce automation templates
  • Signup forms and popups included on every plan
  • Email, SMS, WhatsApp and push in one workflow
  • Free plan with 300 emails a day, no card required
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500k+businesses send with Brevo worldwide
300free emails a day on the free plan
All-in-oneemail, SMS, WhatsApp, push and automation
EUhosted and GDPR compliant by design

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Part of Brevo's free marketing tools. Free to use, built for merchants and the agencies that serve them.

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Frequently asked questions

How is the grade calculated?
Six categories are scored: list capture, welcome flow, cart recovery, post-purchase, sending cadence (from your answers) and deliverability (from an automatic DNS check of your SPF, DKIM and DMARC records). Categories are weighted by typical revenue impact, with cart recovery and capture weighted highest.
Is any of this automated?
Platform detection and the deliverability check run automatically from your domain's public DNS records. The flow questions are self-reported in this version; a fully automated grader that subscribes a test address and measures your real flow timing is on the roadmap.
What is a good overall grade?
B or better means the fundamentals are compounding for you. C means revenue is leaking in one or two specific places, which the fix list names. D or F usually means flows are missing entirely, and the first two fixes recover the most.
Can agencies use this with clients?
Yes, that is the primary use case. Run it on a prospect's store before a pitch and open with their scorecard. The emailed report is formatted to share.