Peak season campaign calendar generator
Sign up free

Brevo ecommerce free tools

Peak season campaign calendar generator

BFCM is won in the planning weeks, not on the day. Enter your category, market and list size to generate a dated send calendar from October through December: warm-up, early access, Black Friday, Cyber Monday, shipping cutoffs and post-holiday win-back, with channels and projected revenue per send.

Dated plan for Q4 2026Channel and segment per sendProjected revenue rangesCSV and iCal export

The shape of a winning Q4

October is for deliverability, not discounts. Mailbox providers throttle senders whose volume spikes from nowhere. The warm-up sends in this calendar exist to build the engagement history that lets your Black Friday volume land in the inbox.

Early access beats deeper discounts. A VIP window before the public sale rewards your best customers, pulls revenue forward before feeds get loud, and gives you a second launch moment when the sale opens to everyone.

The cutoff email is free money. The standard shipping deadline send consistently over-performs because urgency is real, not manufactured. After the cutoff, pivot the same audience to gift cards instead of going quiet.

December 26 starts next year. Post-holiday buyers spending gift money are your cheapest acquisition of the year, and the win-back send seeds Q1 repeat purchase before the list goes cold.

Schedule the whole quarter in one afternoon

Every send on this calendar is a Brevo campaign or automation: segments, A/B tests, send-time optimization and SMS on the same canvas, with deliverability guidance built in.

  • Campaign scheduling across email, SMS, WhatsApp and push
  • Segmentation for VIP, engaged and win-back audiences
  • Send-time optimization for peak-week inboxes
  • Free plan with 300 emails a day, no card required
Create your free accountExplore campaigns
500k+businesses send with Brevo worldwide
300free emails a day on the free plan
All-in-oneemail, SMS, WhatsApp, push and automation
EUhosted and GDPR compliant by design

More free tools for ecommerce marketers

Part of Brevo's free marketing tools. Free to use, built for merchants and the agencies that serve them.

Abandoned cart revenue calculator

See how much revenue a 3-email plus SMS plus push recovery flow would win back for your store.

Use this toolSubject line tester

Score your subject line and preview exactly where it truncates in Gmail, Outlook and Apple Mail.

Use this toolSMS and WhatsApp cost calculator

Estimate per-country campaign costs across SMS and WhatsApp, with a live segment counter.

Use this toolEmail list health checker

Audit your list for invalid, disposable and role-based addresses. Your list never leaves your browser.

Use this toolEcommerce email program grader

Grade your store's email program across capture, welcome, cart recovery and deliverability.

Use this tool

Frequently asked questions

When should BFCM planning start?
Late August or September. October is for list cleaning, warm-up sends and early-access list building; creative and segments should be finished before November. This calendar dates all of it for you.
How many emails should I send during Black Friday week?
This plan schedules a launch send, a non-opener reminder, a weekend extension and Cyber Monday, roughly five to seven touches across the week to segmented audiences. Full-list daily blasts trade long-term deliverability for short-term clicks.
What are the shipping cutoff dates?
They depend on your market and carriers. The calendar uses typical standard-shipping cutoffs (around December 16 to 19) for your selected market as a starting point; confirm with your carrier and put the real date in the cutoff send.
How is projected revenue calculated?
From your list size and average order value against benchmark open, click and conversion rates, scaled per send type (a Black Friday launch outperforms a warm-up send several times over). It is a planning range, not a forecast.