Abandoned cart revenue calculator
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Abandoned cart revenue calculator

Seven out of ten carts never make it to checkout. Enter your store's numbers to see how much of that revenue a recovery flow across email, SMS and web push would win back, modeled on industry benchmarks.

Benchmarks by industryEmail, SMS and push modeled togetherMonthly and annualized figuresFree, no signup

Your store

2.5%
70%

Email is the base flow. SMS and push model the multichannel uplift on top.

Recoverable revenue per year
$0
$0recovered revenue per month
0recovered orders per month
0abandoned carts per month

Where the recovery comes from

Email 1 · 1 to 4 hours
$0
Email 2 · next day
$0
Email 3 · day 3, offer
$0
SMS · 30 to 60 min
$0
Web push · 1 hour
$0

Modeled on published industry benchmarks: ~70% average cart abandonment (Baymard Institute) and typical recovery rates of 2 to 5% of abandoned carts for a well-timed email flow, with measured uplift when SMS and push join the sequence. Your results depend on list coverage and offer strength.

Why abandoned carts are the first flow to build

It is the highest-intent traffic you have. Someone who added to cart chose the product and the price. A well-timed reminder is not marketing to a stranger, it is finishing a conversation, which is why recovery flows convert at multiples of any campaign send.

Timing does most of the work. The first message inside the first hour captures shoppers who were interrupted. The second catches next-day deciders. Holding the discount until message three protects margin from buyers who would have returned anyway.

Multichannel is the unlock. Email alone only reaches subscribers who opened. Adding one compliant SMS and a web push to the same automation reaches the same shopper on whichever channel they actually look at, which is where the uplift in this model comes from.

Agencies: this number wins pitches. Run the calculator with a prospect's traffic and AOV before the call. A recoverable-revenue figure attached to their own store justifies a retainer faster than any case study.

Build this exact flow in Brevo

Cart recovery across email, SMS, WhatsApp and push runs in one Brevo automation: one trigger, one canvas, every channel. The WooCommerce, Shopify and Magento integrations track carts for you.

  • Prebuilt abandoned cart automation templates
  • Email, SMS, WhatsApp and push in one workflow
  • Cart tracking included in the store integrations
  • Free plan with 300 emails a day, no card required
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Frequently asked questions

What is a good cart abandonment rate?
The global average is around 70 percent, and mobile runs higher. Under 65 percent is strong. Above 80 percent usually points to checkout friction: surprise shipping costs, forced account creation or slow load times.
How much revenue can abandoned cart emails recover?
Well-timed flows typically recover 2 to 5 percent of abandoned carts, and stores adding SMS and push to the same automation see meaningfully more. The calculator above applies benchmark rates by industry to your own traffic and order value.
How many abandoned cart emails should I send?
Three is the standard: a reminder within the first hour, a follow-up the next day, and a final message on day three where you introduce an incentive if you use one. More than three tends to add complaints faster than revenue.
When should the SMS go out?
30 to 60 minutes after abandonment, and only to shoppers who opted in to SMS. One message is enough: it reaches people who do not check email during the day, which is exactly the gap it exists to fill.
Is this calculator accurate for my store?
It is a benchmark model, not a guarantee. It assumes your flow reaches a typical share of abandoners (identified by email or SMS opt-in) and performs at industry-average rates. Treat the output as the size of the opportunity, then measure your own flow against it.