A/B Testing in Email Marketing

Learn how to improve your email marketing campaign performance with A/B testing! Get to know when to test which element, how to define the right hypotheses for your tests, and receive a step-by-step walkthrough on how to set up an A/B test in Brevo (ex Sendinblue). This is the eighth and final module of the Email Marketing Course in our brand new Brevo (ex Sendinblue) Academy.

27 Minutes
5 Videos
4 Questions

A full overview on how A/B testing in email marketing works.

Knowledge on when to test which element and how to analyze the results.

Guidance on how to set up an A/B test in Brevo (ex Sendinblue).

Benefits of A/B Testing in Email Marketing

3:39 min

A/B testing in email marketing is a good way to find out what you need to do to improve the performance of your newsletters and email campaigns. In this video you’ll learn what a proper A/B test looks like, as well as the advantages you get when running these types of tests regularly.

Elements to Test at a Glance

4:40 min

When running an A/B test, it’s important to know which elements you should test in order to find results that can confirm or reject your hypothesis. In this video, we will dive into the elements themselves and give you some guidelines on which elements to test when optimizing for open rate, click rate, or conversion rate.

Setting Up Your A/B Test Strategy

4:50 min

To ensure the A/B tests you run in your email marketing are successful, you need to create and follow a proper testing strategy. This video will help you set up your own testing strategy by defining your goal, generating a hypothesis, finding the right elements to test, and analyzing the results. We will also show you some of the typical errors you should avoid when running your A/B tests!

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Some Real World Examples

8:22 min

A/B testing aims to determine not only which technique and content performs better with your audience, but also to understand whether the difference is statistically significant. Need some real-world A/B testing examples to make sure you’re on the right track to becoming an A/B testing expert? No worries, we’ve got your back! In this video we’ll go over 8 different A/B test examples we did in the past to demonstrate how we built our strategy and what we have learned from the results. This will help prepare you to create your own A/B test strategy!

Creating an A/B Test with Brevo (ex Sendinblue)

5:09 min

Creating an A/B test with Brevo (ex Sendinblue): In this tutorial, you will learn how to set up an A/B test for your email campaign using two different subject lines, as well as another test for two different content variations of the same email campaign. We’ll show you how to segment your recipients and divide the testing groups. You’ll also learn how to read an A/B test report so that you can make the right conclusions after analyzing your results.

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